Opinions & Advice

Top 10 Gripes Of An Automotive Marketer

10. My Boss can’t find our website. Now we need a mobile website, so he can’t find it on his phone?

9. Being reasonably “internet” savvy does not make me the IT guy; please stop asking me how to fix

your computer.

8. Boss: Site Retargeting & Behavioral Targeting = Banners. Social Media is different.

7. Tell me one more time that the “Pixels Didn’t Fire” and I’m gonna punch you right square in the


6. Yes, there are some parts of the country where people still read the newspaper. I even know one

place where they still use the Phone Book. (No Kidding!)

5. Boss: If you are still using a flip-phone from 2002, you are FORBIDDEN from purchasing an ipad.

4. 4-Square?? Seriously???

3. Boss: Just because the manufacturers spend all their money on TV doesn’t make it smart!

2. It has taken me 10 years to get our Sales Managers to read email in less than 36 hours. Zuckerberg:

Leave Email Alone!!!

1. How, at 39, did the world just pass me by??

John, John, John..... didn't you think that I would see this? How much are you going to pay me to not send this to all of our Division Presidents? I almost spit out my drink when I read the "pixels didn't fire" comment. By the way, I had the interns collect all of the yellow page books that were left on the side of road and we have them being shipped up to 1987...er I mean Wilkes Barre. Maybe you can find your youth in one of them under W.
David - are you joking or being serious? It is tough to tell.
That's what makes me who i am.. Only John will know.
Thanks David! As always, feelin the love... HA! (but the check is in the mail...) :)
  • J
    Jeff Kershner
  • November 16, 2010
"2. It has taken me 10 years to get our Sales Managers to read email in less than 36 hours. Zuckerberg: Leave Email Alone!!!" - Ha! That's my fav. It's 2011 and for some reason email is still not an accepted form of communication in the dealer world.

I doubt we see Metter back here - he's knee deep in trying to figure out why the pixel's aren't firing.
  • L
    Laura Olson
  • November 16, 2010
John--I think I found your youth--it's out on Twitter--where's your handle?!

#10 - heard twice last week :)
  • M
    my head hurts
  • November 16, 2010
lol, I loved the 10 list. So true so true, now how do you get your GM to min. the amount of spending on 3rd party car sites and focus on our own web site and organic search engines??????? If people are localizing their searches why are we still making ourselves more accessible nationally??? So we can get an e-mail from some one in Kansas vrs down the street?? Please that should be added as #11. It does not make sense.
  • D
    Dyan Davis
  • November 16, 2010
Oh my ... I don't even need to leave a comment. I'm just enjoying the comraderie and jibes. :)
I am sure that like mine, much of your youth was spent putting the new hires into the CRM!