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December 2006 – DealerRefresh

Best Practices

Sean Bradley – Mastering Objections, Expectations and Rebuttals

  • Jeff Kershner
  • Posted onDec 27, 2006 at 12:10 AM
  • 0 Comments
Sean over at Dealer Synergy wrote a great article for Digital Dealer last month titled “Mastering Objections, Expectations and Rebuttals”. If you have not read it, I do suggest doing so. Sean gives some insight on how to deal with those objections that we hear all too often; “What’s your best price?” “You are too …

Read more…

Industry News & Trends

A quick interview with Mercedes-Benz USA.

  • Jeff Kershner
  • Posted onDec 26, 2006 at 6:46 PM
  • 4 Comments
Industry News & Trends

Reynolds & Reynolds buys The Cobalt Group and Whos Calling?

  • Jeff Kershner
  • Posted onDec 20, 2006 at 1:23 PM
  • 8 Comments
Opinions & Advice

Dan Marino looses 22lbs?

  • Jeff Kershner
  • Posted onDec 20, 2006 at 10:31 AM
  • 2 Comments
It’s hard enough to compete with all the other dealers on AutoTrader, now I have to compete with Dan Marino loosing 22lbs? I find these non automotive related ads to be annoying. But, I’m sure they’re making the money from it. Here’s another gripe. I pay big money for the Partner Listing with AutoTrader. This …

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Industry News & Trends

Autobytel and Dealix Enter Settlement Agreement?

  • Jeff Kershner
  • Posted onDec 19, 2006 at 9:54 PM
  • 0 Comments
Dealership Communication Tools

ADP web CRM Software – Who’s using it?

  • Jeff Kershner
  • Posted onDec 15, 2006 at 5:38 PM
  • 24 Comments
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