Is TV advertising looseing its effectiveness for your dealership?
Take a look at this article from eMarketer, Geoff Ramsey. Some great stuff here! TV effectiveness is on the wane—ratings are down—yet costs continue to rise. Look at this 2006 data from McKinsey & Co: Over the past 10 years, ad spending on broadcast TV has risen 40 percent, while the number of viewers has …
Coupons for your dealer website – Do they really work?
Sales coupons for your dealerships website have been around for some time. There are several providers that offer them as an add-on feature (edealertools, Zablo, etc.) for your existing dealership website and there are a few that incorporate coupons as a major function of their dealership website. *Please keep in mind that I am referring …
Dealership Internet Department Photo Process
A Well defined Dealership Photo Process aids success with AutoTrader & Cars.com I have gotten several emails about “which photos to take of a vehicle and why?” and thought I’d create a posting about this often talked about question in our Industry:I have found that there are several differences in the way that Classified Listing …
Phone or E-mail? It’s Simple!
Here is another great article from Cliff Banks. “E-Mail or Phone? Don’t Let the Customer Decide”. Not sure what it is, but Mr. Banks articles always stick out (for me atleast) and this was another one that I felt as it I should post about. I don’t even know Cliff Banks but if you happen …
Tieing in your Dealers Inventory into Google Base.
The Internet Sales Manager at our Toyota dealer had pointed out to me that my Mercedes dealer website was indexing in the top 5 positions on Google for “Hagerstown Toyota Camry”. She was astounded and upset at the same time (I thought it was funny). She kept trying to get out of me how I …