Why are Automotive Dealer Vendors and Consultants Possible Hypocrites?
Social Networking – Automotive dealer vendors and consultants are not getting it. Many of the technology/internet driven vendors and consultants are quick to tell dealers how they need to be where the consumers are. How consumers have changed and they need to know how to market themselves on the internet to today’s consumers. The internet …
Using video clips within your emails?
Are any of you using embedded video clips within your emails for your internet sales process? If so, where are you hosting the videos? Are you running into problems with spam filters? What do you put in your videos? Many thanks for any insight! Kevin Frye eCommerce Director – Jeff Wyler Automotive Family
How do other dealerships count Internet deals for pay?
I’m curious as to how various dealerships are counting Internet deals for pay? We use a simple system: If a customer submits an Internet Inquiry, we require either a direct phone conversation with the customer be logged into our CRM or have two email responses from the customer. We also count phone calls that originate …