The Weekly Refresh: Price or Convenience?, Lead Scoring, Remember This?
Do Customers Come for Price or Convenience? This study by emarketer was focused towards the retail environment but we all know that the “time” factor plays into our business as well. “With 77% of respondents, saving time was the next most popular reason to shop online.” R. L. Polk signs MileOne for Lead Scoring “Polk …
AutoTrader.com Pricing???
There has been a lot of talk about the changes in AutoTrader’s pricing, so why don’t we get this beast out in the open for better or worse? What do you think of AutoTrader.com’s price hikes? Posted by Alex Snyder on behalf of a few dealers.
Are my emails being read?
I have noticed that my emails are not being read or viewed when I send them through my CRM tool. I have heard of programs that can check your email for content that may mark it as spam or junk. I have also heard there are a few CRM programs that let you know of …
Are you skipping steps?
Are you skipping steps with your Internet customers? When you’re dealing with the internet consumer (today’s consumer) it’s easy to assume they know exactly what they want. After all they’ve done countless hours of research. They know exactly what they want down the color, trim and options..RIGHT? Yet recent studies show, only 23% of consumers …
What’s Wrong With Video?
Thoughts Do you have any old pictures from your childhood? Most of us do. Have you turned them into “videos”? Probably not. And the reason is because it wouldn’t really be a video would it? Taking still images and turning them into “videos” isn’t really the same thing as watching a home-movie, is it? Do …
The Weekly Refresh: AutoUSA, Dean Evans, Blackberry, Sean Bradley
AutoUSA Scores Highest – AutoUSA announced today it received the highest score in the area of business generation in the J.D. Power and Associates’ September 2007 Dealer Satisfaction Online Buying Services (DSOBS) Study. Follow the link for the full press release. The answer to “What will Dean do next?” – Dean Evans Joins Dealer.com as …