The Weekly Refresh: Google Research, Last Speech and Mint.com
Google research shows – “the sales funnel isn’t six months at all, but more like one month. Thirty-percent of car buyers start the search for a new car less than a week before they make a purchase. Seventeen percent start just two weeks ahead. Nineteen percent start a month in advance. That’s almost 70% of …
I met my future BDC agent
She is pretty young, but a sponge for learning. I think she said she was born in 1991. As young as she is, she is already attending Carnegie Mellon! She’s a genius in certain areas, but only a genius in the areas she has been taught. One of her talents, I’m interested in, is her …
4 Myths of Automotive SEO – By J.D Rucker
Car dealers are usually a year or two behind the internet trends. Some companies are taking advantage of that fact. Doing search engine optimization for auto dealers is difficult, as the market is extremely competitive. Selling search engine optimization to car dealers makes doing the SEO seem like childsplay. Since the beginning of the world …
5 Steps to better customer service!
Why is it so hard to come by good customer service in the automotive vendor industry? Let’s start of with what I consider to be good customer service from a vendor in the B2B sector of the automotive dealer industry. Don’t over promise and under deliver. I find this to be a huge problem in …
The Weekly Refresh – Text advertising and the YouTube Generation
GenY says no to text message advertisements – A recent poll conducted my Maritz Research revealed that almost two out of three GenX respondents (65%) said they were “unlikely to or would definitely not subscribe” to offers solicited via cell phone text messaging. Lillie Guyer over at WardsAuto.com wrote and article “Calling All Customers” while …
Should I kill Cars.com and use that money to enhance our AutoTrader package?
The dealer was going to shut down their autotrader and cars.com accounts. The best part of running DealerRefresh is that I hear from and get to met so many interesting people. From newbie ISM’s to veterans getting back into the business and taking over a dealers Internet Department. Sometimes keeping up with all the emails …
