Which one are you going to?
As I’m sure everyone is already aware of by now, the 2008 J.D. Power Automotive Internet Roundtable and the 5th Digital Dealer Conference are being held at the same.
For myself it’s a clear choice on which one to attend, especially since the Digital Dealer conference is held twice a year and I had just attended the last one.
I’ve had a lot of industry friends and vendors ask me “which one should be go to?“. I recommend looking at the 2 agendas and decide which one you think you will get the most from. The 5th Digital Dealer Conference still encompasses a lot of basic 101 within the agenda while the J.P. Power Automotive Internet Roundtable usually skips pass the 101 and speaks on a larger scale to the marketing side of the business.
From my past experience with the J.D. Power Automotive Internet Roundtable, you’ll find more Tier 1 and 2 (manufacturers, OEM and marketing agencies) along with some big speakers from inside and outside the industry. You’ll often find some of the larger and more progressive dealer/s groups there as well.
The Digital Dealer Conference continues to tackle the basics and process of “Internet sales” (and I’m not saying this is a bad thing, it’s actually great, there are still many many dealers that need or are looking for the 101).
To sum it up…the Digital Dealer Conference speaks to the dealer and the J.D. Power Automotive Internet Roundtable speaks to the industry. Both very important and it’s a shame that they would be scheduled at the same time, thought I believe J.D. Power has been having it at this same date for awhile now.
It looks as if both have an impressive jammed packed agenda but at the end of the day..Which one have you decided to attend?
I have listed out some of the highlights for each session after the jump..
Some highlights for the 2008 J.D. Power Automotive Internet Roundtable
Keynote: Future of the Internet w/ Tom Leighton, Akamai Technologies
Dr. Leighton will provide insight on the future of the internet and how its growth will affect the automotive industry.
Third Party Sites in the New Economy
executives from well-known third party sites will share their unique
insights on maximizing the internet’s potential in today’s economy.
OEM Marketers and Dealer Group Discussion
OEM online marketers provide their points of view on the most important
issues in improving the Internet for consumers, marketers, retailers
Dealer Ratings and Reputation Management
As consumers are more engaged in the internet, they are more apt to share opinions regarding sales and service at dealerships.
Social Media: It’s Here. It’s Huge. Will it Sell More Cars?
media sites are racking up huge online visitation numbers. Can
automotive marketers tap into this market to build awareness, galvanize
brand relationships and actually sell cars?
BREAKOUT SESSIONS include:
- Internet Insights: Engagement
Online marketing success means more than click-through-rates and leads.
- In-Text and In-Banner Advertising
Learn how industry experts have used in-text and in-banner video advertising.
- Ad-Supported Video Entertainment: Internet’s Future?
Roundtable Summary, Highlights and Review with Key automotive industry “journalists” will discuss information provided throughout the roundtable.
Cliff Banks, Wards
Chuck Parker, AutomotiveDigest.com
Jeff Kershner, DealerRefresh
Highlights for the 5th Digital Dealer Conference
Keynote Speaker Cory Mosley – Adapting at the Speed of Change
This keynote will address the wide variety of changes in technology and consumer needs by exploring:
- The economical state of the retail business
- Changes in customer needs and wants
- Thought starters for meeting and exceeding customer expectations
- Working smarter and not harder using technology and automation
- Reinventing “outside of the box” thinking
- New technology that is on the horizon
Cory Mosley – “The Hardest Workin’ Man in the Automotive Internet Training and Consulting Business”
The Complete Online Car Shopping Experience for Today’s Shoppers
A dealership guide on the holistic approach to selling cars in the automotive Internet age
Howard Polirer – Director of Industry Relations for AutoTrader.com
How to Increase Lead Conversion by Identifying Shopper Clues
Applying Polk Research findings to convert online shoppers to sales
Kevin T. Root – Vice president of Product and Marketing at Dealix
Marketing through Mobile Phones
Rich Abronson – Co-founder and vice president of Products and Marketing for Gumiyo, Inc.
One Internet Salesperson: One Year – 1,000 Cars
Selling more online with less resources
Len Critcher – Dealer principal of eCarLink.com
Managing for Profitability
Tracking and measuring media value in the online age
Ralph D. Ebersole – Director of automotive consulting and training at Cars.com
Up Trend – Down Market
A penny saved is a dollar earned – smart ROI from people to process on group level
Rafi Hamid – Award-winning Internet marketing executive and e-commerce sales director
The Four Pillars of Online Process
How to drive peak performance and Internet sales results
Kathy Kimmel – Automotive consultant and training manager at Cars.com
Videos: The Only Way to be First in Search
Google ranks video in search results! VSEO is today, be there first
John Lilly – ADP Dealer Services/Digital Motorworks, Inc (DMi) for seven years
Running a Consolidated Business Development Center
Setting up five or more rooftops with one BDC
Anthony Monteiro – Director of Business Development for Prime Motor Group
Social Networking and Blogging
to leverage User Generated Content (UGC) sites to drive car buyers and
service customers from popular destinations on the Internet to your
dealership’s web site without spending additional money
Ralph Paglia – National director of Digital Marketing ADP Dealer Services
What You Should Know About Video and VSEO
Learn how to create, upload and optimize your own dealership videos
Shaun Raines – Owner/operator of Dealer Advisor, LLC
Marketing CPOV Vehicles vs. New or Pre-owned in a Credit-Challenged Auto Industry
Using cutting edge applications to manage/market pre-owned vehicles to maximize R.O.I.
Philip Zelinger – President of Ad Agency Online, L.L.C
Click here for the full list of Digital Dealer Conference Speakers