Statement from Husker BMW – the other side of the story
In the Dealer Refresh article “Wrath of the Net – talk about Ouch!” we told you a one-sided story about how one small incident can go completely awry for a single dealer. Our intentions for the article were to help other dealers understand how strong the Internet can be and realize how important it is …
Wrath of the Net – talk about Ouch!
The power of the Internet is being felt by the Husker Automotive Group at their BMW of Lincoln store. Before we get into the details of this debacle, we want you to know it was debated as to whether this should be posted on Dealer Refresh or not. At the end of the debate, the …
What do consumers really want in a car buying experience?
Most of you (the one’s that sell cars for a living) may have to make a concentrated effort to look past the way you like to sell cars in order to answer honestly. With any luck, everyone that comments will do so from the perspective of a consumer. Is there anything in the traditional or …
Managing Your Dealers Reputation in the Online Age – Cars.com Webinar
Cars.com will be holding a live DealerADvantage webinar on Friday, March 14, 2008 with yours truly on the panel. I believe Mr. Matt Lamoureux from Acton Toyota and John H. Isaac from My Dealer Report will be joining me as well. We’ll be discussing the rise of social media, consumer generated content and those wonderful …
