Industry News & Trends

Shoppers Cite Dealer-Related Issues Among Top Reasons for Rejecting a New Vehicle – J.D. Power and Associates Reports

WESTLAKE VILLAGE, Calif., Sept. 24, 2008 – A majority of vehicles are rejected only after a new-vehicle shopper has visited a dealership, according to the J.D. Power and Associates 2008 Escaped Shopper Study(SM) released today. The study, which analyzes the reasons why consumers consider a model but ultimately purchase a different make or model, finds …

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PR Announcements

90 Auto Dealerships in 90 Days Choose DealerSocket CRM

Dealers cite high level of accountability, increased ROI and ease of use as deciding factors. ORANGE COUNTY, Calif., Sept. 30 /PRNewswire/ Leading automotive CRM provider DealerSocket, named Best Overall Company in this year’s International Business Awards, and the 37th fastest growing company in the U.S. by Deloitte & Touche, continues its phenomenal momentum, announcing today …

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PR Announcements

DealerRater.com Launches Redesigned Website

The car dealer review website decreased load time by 83% making it easier to search for car dealers and read reviews. Waltham, MA (PRWEB) September 29, 2008 DealerRater.com, the nation’s premier car dealer review website, today unveiled the website’s new homepage. This version of DealerRater.com allows users quick page downloads and navigation through the website. …

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PR Announcements

Chrysler Offers Dealers All-new Internet Approach

Dealers get customizable Web sites linked to brand sites – New approach provides optimized Internet lead service. AUBURN HILLS, Mich., Sept. 15 /PRNewswire/ Chrysler LLC will provide its dealers with an all-new set of industry-leading Internet marketing tools. The new direction was developed as a joint effort with Chrysler LLC and the Chrysler Dealer Internet …

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Best PracticesOpinions & Advice

Who else is doing Online Display advertising and Pay-Per-Click?

I would like to hear some thoughts and/or comments on Online Display advertising and Pay-Per-Click (SEM).  Who is doing this currently? Who uses what company, and who is doing it themselves. At my dealer I have done some research on both PPC and Online Display Advertising. I currently have BZ Results managing my PPC Campaigns …

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