Internet Sales Pay Plans: Back to the Drawing Board?
Are you an Internet Manager, an Internet Sales Director, an eCommerce Director, an Internet Sales Consultant, a Vice President of Marketing? I think this speaks to all of us, but let’s forget about our positions and corporate structures for a moment. Some of you may already have your 2008 pay plan and some might not, …
The Myth of The Dealer Web Site Conversion Ratio
First off, let me say that I’m excited to see Managers and vendors even discussing the matter of conversion percentages on dealer web sites. Another step in the right direction. But just as we always get caught up in the simplicity of misleading national statistics, there seems to be a lot of people adopting of …
Email Campaign Metrics – the Key Definitions
Guest Posting by Laura Villevieille Probably the biggest advantage that email campaigns have over direct mail campaigns for your dealership, is the ability to track performance. When you send a mailer, you have no idea who looked at it, who threw it in the trash, or whether it even reached the address. With email, we …
Kbb.com and AutoTrader.com Strategic Partnership Goes Live Today, January 4 2008
KBB.com and AutoTrader Builds Strategic Partnership Partnership Brings Enhanced Research, Buying and Selling Power to Nearly 26 Million In-Market Shoppers a Month. ATLANTA–(BUSINESS WIRE)– The ground breaking alliance between AutoTrader.com and Kelley Blue Book’s kbb.com®, which brings together the two largest players in on-line car research, buying and selling, goes live today. Under the agreement, …