February 2009 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealer’s Digital Marketing Guide to SEO, SEM and Social Networking – FREE Webinar

Date: Tuesday, March 10th, 2009 Time: 1 p.m. (Eastern) Location: Your Computer Cost: FREE – Register Here Join us on March 10th for a Free Webinar Join DealersEdge and Brian Pasch of Pasch Consulting Group for a FREE webinar March 10th. Spend 90 minutes with Brian on March 10th and you will learn How simple …

Other Stuff

3 Simple Rules for Selling More Cars – No Seriously

1. Look the customer in the eye. 2. No drinking on the premises. 3. Slash prices like a banshee in heat! If you get HBO, you have to watch Eastbound and Down!

Industry News & Trends

Dealerflow – Car Dealers First Ever ERM (Employee Relations Management) Software

Is it time for dealers to have an ERM and could synergy between your employees reduces turnover? NADA 2009 was of course not what most had hoped. Dealer attendance was down and it was obvious that many vendors scaled back (their booths and the parties made that apparent). At times I thought a tumbleweed was …

Dealership Marketing

Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook

Guest Posting by Audrey Knoth Should we revisit the Dealership Handbook? It’s time to turn the auto dealer employee handbook into a marketing tool – one of the most effective that dealerships could have. How could a weighty tome on such subjects as paid-time-off and the dress code heat up sales? By adding a section …

PR Announcements

ActivEngage Releases New eBook for Auto Dealers: Seven Reasons Live Chat Fails

Download “Seven Reasons Live Chat Fails” at http://www.activengage.com/Downloads.shtml. ActivEngage (www.ActivEngage.com), the automotive industry’s premier provider of proactive live chat marketing for dealer websites, today announced the release of the industry’s first live chat eBook: “Seven Reasons Live Chat Fails.” The new eBook provides specific instructions to help dealers engage website visitors in two-way communication to …

Opinions & Advice

Are incentives dead? How do we advertise now?

We all know banner ads are only effective in an incentive-driven world. There are too many spammy emails to be effective with numerous email blasts. Google ads will eventually be passed over, by consumers, for more relevant organic results. Do we make our inventory look so good online that we are basically driving the car out of the monitor and onto their lap? Do we get on the forums, blogs, FaceBook pages and follow consumers on Twitter? Do we build relationships instead of being marketers?

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February 2009 – DealerRefresh

Dealer’s Digital Marketing Guide to SEO, SEM and Social Networking – FREE Webinar

3 Simple Rules for Selling More Cars – No Seriously

Dealerflow – Car Dealers First Ever ERM (Employee Relations Management) Software

Increase Sales by Putting Web 2.0 in the Dealer Employee Handbook

ActivEngage Releases New eBook for Auto Dealers: Seven Reasons Live Chat Fails

Are incentives dead? How do we advertise now?