PR Announcements

ActivEngage Releases New eBook for Auto Dealers: Seven Reasons Live Chat Fails

Download “Seven Reasons Live Chat Fails” at ActivEngage (, the automotive industry’s premier provider of proactive live chat marketing for dealer websites, today announced the release of the industry’s first live chat eBook: “Seven Reasons Live Chat Fails.”  The new eBook provides specific instructions to help dealers engage website visitors in two-way communication to …
Opinions & Advice

Are incentives dead? How do we advertise now?

We all know banner ads are only effective in an incentive-driven world. There are too many spammy emails to be effective with numerous email blasts. Google ads will eventually be passed over, by consumers, for more relevant organic results. Do we make our inventory look so good online that we are basically driving the car out of the monitor and onto their lap? Do we get on the forums, blogs, FaceBook pages and follow consumers on Twitter? Do we build relationships instead of being marketers?