June 2009 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Iran has exposed how deep Social Media has gone

Iranian citizens have become the new reporters documenting their strife with their own government. The significance is in the media being used. It isn't a major news broadcast by professional reporters; it is the average Joe/Abdullah on twitter, facebook, Youtube.

Industry News & Trends

A Message from AutoTrader to Dealers

An Important Video Message from AutoTrader.com Alan Smith, Sr. Vice President of Dealer Sales, and Chip Perry, CEO This video will open in another browser/tab Alan Smith and Chip Perry talk about the challenging times and some of the changes that are taking place at AutoTrader.com. This is a good message, I recommend watching it …

Industry News & Trends

Wondering what to do for Cash for Clunkers?

Dealerships should build a page dedicated to the Cash for Clunkers program and find partnership with a website that can compete on the national level. CashforClunkersfacts.com is showing some big SEO results and offers dealers the needed leverage.

PR Announcements

CarsDirect Offers Free Used Car Listings to Terminated Chrysler, GM Dealers

EL SEGUNDO, CA–(Marketwire – June 11, 2009) – CarsDirect announced today that it is offering free online used car inventory listings to recently terminated Chrysler and General Motors franchise dealers in an effort to help dealers drive sales during the current transition period. “Many of our dealer partners who have received termination notices aren’t simply …

Opinions & Advice

CRM is putting your well-oiled machine back on the assembly line

CRM in car dealerships has become a way to tackle a lack of consistent process. However, it is still wholly reliant on your staff. But if you look at your Internet Department you may find the right person for the job.

PR Announcements

VinSolutions and R. L. Polk & Co. Integrate to Offer Customers Easy Access to Polk Cross Sell™ Reports

Summary: With a simple push of a button, VinSolutions’ customers, who subscribe to the service, can access R. L. Polk & Co.’s monthly Polk Cross Sell™ reports directly from their VinSolutions system. VinSolutions offers two levels of participation. Customers may opt to receive both new and used vehicle reports, or select only new or only …

Other Stuff

CAR Research – New DealerRefresh Ad Sponsor

DealerRefresh Welcomes a New Ad Sponsor – CAR-Research Since 1995, CAR Research, Inc. d.b.a. Consumer Automotive Rapport has paved the way for the use of market research in the automotive industry. CAR-Research is a full service solutions provider. From Sales to Service, BDC to Marketing, CAR-Research has a solution to help your dealership increase its …

PR Announcements

Kelley Blue Book’s Kbb.com to Launch All-New Online Vehicle Classifieds

Kbb.com New and Used Car Inventory Listings Program Provides Confidence to Consumers, Efficiencies to Dealers IRVINE, Calif., May 29 /PRNewswire/ — On July 17, 2009, Kelley Blue Book will launch The Trusted Marketplace(SM), a new online car shopping experience on its top-rated Web site www.kbb.com. Through a unique technology platform, The Trusted Marketplace’s search engine …

PR Announcements

Cobalt Launches 2nd-Generation Mobile Dealer Web Interface

SEATTLE, June 2, 2009 — Cobalt (www.cobalt.com), the leading provider of digital marketing services for the automotive industry, today announced the launch of its second-generation mobile web interface optimized specifically for the in-market automotive shopper. The design focuses on what a consumer is doing and where, encouraging active in-market shoppers to call the dealership or …

PR Announcements

AutoTrader Doubles Exposure by Adding ESPN/ABC

AutoTrader.com will double its media exposure this year by adding ESPN/ABC to its broadcast media advertising mix. The buy, which begins in July, will give AutoTrader.com advertising real estate and in-program integration on Monday Night Football on ESPN; college football broadcasts on ESPN and ABC; NASCAR Sprint Cup broadcasts on ESPN and ABC; and Major …

Search

Search

June 2009 – DealerRefresh

A Message from AutoTrader to Dealers

Wondering what to do for Cash for Clunkers?

CarsDirect Offers Free Used Car Listings to Terminated Chrysler, GM Dealers

CRM is putting your well-oiled machine back on the assembly line

VinSolutions and R. L. Polk & Co. Integrate to Offer Customers Easy Access to Polk Cross Sell™ Reports

CAR Research – New DealerRefresh Ad Sponsor

Kelley Blue Book’s Kbb.com to Launch All-New Online Vehicle Classifieds

Cobalt Launches 2nd-Generation Mobile Dealer Web Interface

AutoTrader Doubles Exposure by Adding ESPN/ABC