October 2009 – DealerRefresh | DealerRefresh Automotive Dealer Forums

AutoRevo – iPhone Application Helps Dealers Sell Cars Faster

AutoRevo Releases Auto Industry’s First iPhone Inventory Management Application Integrated with Carfax DALLAS, TX – October 29, 2009 – AutoRevo, the premier provider of auto dealer websites and on-demand software for automotive dealerships marketing and selling cars online, today announced the release of AutoRevo Mobile, an application that allows dealers to manage their inventory on …

Dealership Marketing

Reputation Management Tools

If word of mouth is the most trusted form of advertising, what has the Internet done to extend its power? Why is the traditional business approach to fear it? In 2007 Jeff wrote an article about whether dealers should be using Social Media – you know…those facebook, myspace, and twitter sites. Here we are 2 …

Industry News & Trends

The Internet Shopper Experience Chart

Over morning coffee, doing research on visual information (infographics), came across this chart that totally nailed the internet shopper experience. I about fell out of my chair. An image so simple sums up the Internet Shopping Experience (regardless of industry). It’s a cornerstone in my internet marketing efforts. THERE ARE 2 SLOPES, a down slope …

Industry News & Trends

AutoTrader.com’s Vehicle Purchase Program

AutoTrader.com’s Vehicle Purchase / Trade-in Program (VPP) AutoTrader.com is currently testing an on-line trade in service in hopes to streamline the process of trading in or selling a used car with participating dealers (90 day pilot in Kansas). The service allows consumers/sellers to get an actual offer for their vehicle rather than an estimate or …

PR Announcements

AutoTrader.com Testing Car Trade in Program in Kansas City

Autotrader.com Vehicle Purchase Program Aims to Streamline Consumer Sale, Trade In of Used Autos ATLANTA, Nov. 11 /PRNewswire/ — AutoTrader.com’s Vehicle Purchase Program (VPP), currently in a 90-day test in Kansas City, is a convenient on-line service that aims to streamline the process of trading in or selling an automobile with participating dealers. This on-line …

Other Stuff

WIN a FREE flip MinoHD Video Camera from DealerRefresh

Follow these 4 simple steps and win a FREE flip video camera. UPDATE 10/23/09: Jared Hamilton over at DrivingSales.com will now be joining in on the contest. This 4X’s your chances of winning!! Big thanks to Jared for joining in on the contest to help dealers get more involved in using social media and video. …

Industry Events

2009 JD Power Automotive Internet Roundtable Review – Red Rock, Vegas

Vegas, Social Media, JD Power Stats, OEM representation, professional atmosphere, and excellent networking opportunities were the highlights of 2009’s #JDPAIRT << click for Twitter conversations. I must state that I’m writing the rest of this from a dealer’s stand-point (mine in particular), so this might not be the same perspective an OEM or vendor would …

Opinions & Advice

Forget your Processes and keep PUSHING!

We speak a lot about not going forward until we’ve fixed our core processes first, but I’m going to challenge that notion for a minute. When my dealer group was on ADP CRM we had the option of denying sales people the ability to email out of the CRM. I know that sounds nasty, and …

Best Practices

The About Page. Yes, we’re still talking about it!

A dealer called me to ask what I thought of his new website the other day, and it looked like he only spent time working on his home page. The rest of the site was canned. You guessed it, the most obviously canned page….the About Page. Why would you stick to the templated About page …

Dealership Marketing

Why Are Dealers STILL Not in Social Media?

Why aren’t dealers social networking? That’s the title of an article I wrote back in Dec of 2007. I can’t believe I had almost forgot that I written it? It wasn’t until I was digging through my analytics and took notice to a top referring site pointing to the article. The title of the article …

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October 2009 – DealerRefresh

AutoRevo – iPhone Application Helps Dealers Sell Cars Faster

Reputation Management Tools

The Internet Shopper Experience Chart

AutoTrader.com’s Vehicle Purchase Program

AutoTrader.com Testing Car Trade in Program in Kansas City

WIN a FREE flip MinoHD Video Camera from DealerRefresh

Forget your Processes and keep PUSHING!

The About Page. Yes, we’re still talking about it!