January 2010 – DealerRefresh | DealerRefresh Automotive Dealer Forums

ActivEngage Program Helps Toyota Dealers

New ActivEngage Program Helps Toyota Dealers by Providing Consumers Recall Information and Communication on Auto Dealer Websites Orlando, Florida, January 28, 2010— ActivEngage, the automotive industry’s premium dealer chat software with business intelligence, today announced the launch of a unique program to help Toyota dealers communicate recall information to customers on dealership websites via live …

Dealership Marketing

What Are Your Dealers Facebook Fans Worth?

Dealers advertising on facebook could soon track an ROI (or lack of). With a new conversion tracking tool, facebook hopes to help marketers (and even us dealers) track clicks through to conversion. The conversion tracking tool is already being tested by several select Facebook advertisers. A launch date has yet to be determined, but they are …

Dealership Marketing

Mobile Social Networking Apps WILL Threaten Your Dealers Online Reputation!

I’m sure by now you’ve heard of foursquare and gowalla. They’re a location service-based social network; a cross between a friend-finder, a social city-guide and a game that rewards you levels of “badges” for “checking-in”. Ok, that’s all good and fun right? But now, Yelp has decided to jump in the game (I’m sure others …

PR Announcements

eLead Reports a Record Year – PR

Industry Leading Automotive CRM Provider Attributes Record Growth to Product Enhancements, Key Personnel Additions and Impressive Dealer and OEM Partner Gains DALLAS–(BUSINESS WIRE)–The industry leading automotive CRM and lead management provider, eLead, today reported that the 2009 calendar year produced the company’s top year in sales since 2005. “We’ve delivered another year of outstanding financial …

PR Announcements

Contact At Once! Announces Appointment of Skip Dowd as Vice President of Business Development

Former AutoMart executive to join leading provider of live chat for car dealers ATLANTA, GA – January 20, 2010 – Contact At Once!, LLC, the leading provider of live chat and other internet marketing tools that move online lookers into live conversations with car dealers, announced today the hiring of Skip Dowd as Vice President, …

Best Practices

Internet Managers Know it All; Their Dealer Principals, Not So Much

Running from Training? Just as some top athletes train by running, many senior managers in the automotive industry run from training. Perhaps it’s due to the way most managers came up in the car business; or maybe it’s simply a fear of technology, but it seems that more often than not, Dealers, GMs and other …

Dealership Marketing

Doing Twitter the Wrong Way

This post originally appeared on J.D. Power Automotive Online Review and has been re-posted here on DealerRefresh with permission. Posted by Amit Aggarwal. Why would someone follow your dealer on Twitter? Last year, I asked “Why would I follow a dealer on Twitter?” My premise was that people will follow someone on Twitter if they …

Other Stuff

HomeNet Automotive and Edmunds.com Announce Strategic Partnership

January 11, 2010 (West Chester, PA) – HomeNet Automotive, the leading online inventory solutions provider for auto dealerships, and Edmunds.com today announced a partnership that allows dealers to list their inventory on Edmunds.com and receive high quality leads in return from consumers visiting Edmunds.com. HomeNet is offering this lead program to users of its Inventory …

Best Practices

The Worst Question You Can Ask Your Customer

“When were you hoping to purchase one?” On the phone or in person, I hear salespeople ask this question all the time. I am going to share a story in which I was able to learn a valuable lesson early on in my career…

PR Announcements

Contact At Once! Celebrates Two Million Dealer Chats

ATLANTA, GA – January 6, 2010 – Contact At Once!, LLC, (contactatonce.com) the leading provider of dealer live chat software and other internet marketing tools that move online lookers into live conversations with dealerships, announced today that the ContactAtOnce! dealer live chat service powered its two millionth live chat conversation. The company also released statistics …

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January 2010 – DealerRefresh

ActivEngage Program Helps Toyota Dealers

eLead Reports a Record Year – PR

Contact At Once! Announces Appointment of Skip Dowd as Vice President of Business Development

Internet Managers Know it All; Their Dealer Principals, Not So Much

HomeNet Automotive and Edmunds.com Announce Strategic Partnership

The Worst Question You Can Ask Your Customer

Contact At Once! Celebrates Two Million Dealer Chats