April 2010 – DealerRefresh | DealerRefresh Automotive Dealer Forums

CARFAX – What Are You Thinking?

Who has seen CARFAX’s NEW Price Calculator? CarFax has apparently decided to take it upon themselves to determine how their own CarFax history report “should” effect the price of your dealers inventory. Why even go there? Stick to your core product CarFax – History Reports NOT Pricing!! I can see me yanking CarFax off my …

PR Announcements

Contact At Once! and Cobalt Partner for Dealer Chat

Contact At Once! and Cobalt Partner to Extend Cobalt’s Digital Marketing Platform with Dealer Chat Atlanta, GA and Seattle, WA – April 27, 2010 – Contact At Once!, LLC, the leading provider of dealer chat software that moves online lookers into live conversations with car dealerships, announced today a partnership with Cobalt, the leading provider …

PR Announcements

“Hassle-Free” Car-Buying Experience Is Most Important

DealerRater Reveals “Hassle-Free” Car-Buying Experience Most Important in Latest Poll Waltham, MA (April 26, 2010) – DealerRater, the nation’s premier car dealer review Web site, surveyed a sample of 5,530 reviewers on which of six factors ranked highest in their car purchase decision. The poll choices included hassle-free shopping, low price, prompt attention, location of …

Other Stuff

Client~ConneXion – New DealerRefresh Ad Sponsor

DealerRefresh welcomes new sponsor – Client~ConneXion Client~ConneXion knows how important web traffic is to your dealership website. They also know it’s even more important to “Stop the Shop” to those same website visitors. That’s the philosophy that they’ve built their business on. Their Live Web Chat Application truly “UPs”every Web Visitor! It’s like having a …

Opinions & Advice

Are you underpaid? Need a raise?

We’re trying to gauge what the average Internet Sales Manager or Director is making across the country. Answer the poll on the DealerRefresh forums: http://forum.dealerrefresh.com/f40/pay-internet-sales-manager-director-903.html Poll results as of April 28th at 3:33 PM EST. This could be your opportunity to show your boss that you’re under-valued. Regardless of where you fall in the current …

Industry Events

Kevin Frye’s Annual Digital Dealer Conference Review

Isn’t she ‘tweet? It’s that time again – the semi-annual Digital Dealer conference, and of course the infamous review care of DealerRefresh. Jeff Kershner was unable to attend, I think he was attending the Cannes Film Festival or receiving the Nobel Prize for Automotive Excellence or something, so that leaves the flunkies like myself and …

Best Practices

Social Media Etiquette for Vendors

I just got back from Digital Dealer 8 and almost every presentation was on Social Media. Many vendors were preaching why dealers should be doing something in Social Media, but there weren’t many telling their clients how to do it right. That’s mostly because many of these vendors don’t understand how Social Media truly works …

Industry Events

Perfecting Your Lead Mix – Dealix Webinar

Dealix is hosting a free webinar this upcoming Monday (April 26th).. “Perfecting the Lead Mix: the Key to Growing Sales in Your Dealership” Registration: Topic: Dealix Presents: “Perfecting the Lead Mix: the Key to Growing Sales in Your Dealership ” Webinar Date: Monday, April 26, 2010 Time: 11:00 am, PST Register Here Event Description: Dealix …

Industry News & Trends

The iPad article – why the hell not?

We’re jumping on the iPad bandwagon at DealerRefresh. Why? Well….why the hell not? Why does a dog….anyway. We’re on it, so now we’re going to have an article on it. So there! Jeff and I are still waiting on our 3G iPads to show up, but I’m too much of a geek to wait. I …

PR Announcements

Contact At Once! Announces First Online Automotive Chat Training Courses

ATLANTA, GA – April 14, 2010 – Contact At Once! LLC, provider of the most widely deployed automotive chat tools that help dealers move online car shoppers into live conversations, today announced the immediate availability of interactive online training courses for users of the ContactAtOnce! chat solution. The six course curriculum was developed to help …

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April 2010 – DealerRefresh

CARFAX – What Are You Thinking?

Contact At Once! and Cobalt Partner for Dealer Chat

Client~ConneXion – New DealerRefresh Ad Sponsor

Are you underpaid? Need a raise?

Kevin Frye’s Annual Digital Dealer Conference Review

Perfecting Your Lead Mix – Dealix Webinar

The iPad article – why the hell not?

Contact At Once! Announces First Online Automotive Chat Training Courses