April 2010 – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

PCG Offers Car Dealers More Digital Marketing Choices

Three new digital marketing services specifically designed for savvy automotive retailers. PCG Digital Marketing announced today three new digital marketing services specifically designed for savvy automotive retailers that seek to leverage social media, consumer review portals, search marketing and paid advertising strategies to expand their brand(s) online. The three monthly marketing packages offer a comprehensive …

Dealership Marketing

Flash Websites need to die

Finally! The day has come where we can all say goodbye to Flash websites. Hooray hooray! Oh….what’s that? You like big Flash websites? Everyday I get calls from dealers asking for referrals on various products and those calls always move into other online marketing areas. Today, a call about instant chat led to a conversation …

Dealership Communication Tools

Use BatchGeo to Produce Monthly Sales and Marketing Reports

Most of us are visual, you know the old saying… “A picture can tell a thousand words“. I am here to tell you that when it comes to business decisions, decision makers will move mountains if they can see their progress on charts and maps. Today, I’m exposing a really cool and free online map …

PR Announcements

Contact At Once! Adds Mobile Phone Chat for Auto Dealers

ATLANTA, GA – April 7, 2010 – Contact At Once! LLC, provider of the most widely deployed automotive chat tools that move online car shoppers into live conversations with dealers, today announced the immediate availability of mobile phone chat for auto dealers using the ContactAtOnce! chat service. Mobile phone chat for auto dealers makes it …

Best Practices

Social Media Best Practices for Automotive Dealers

Download your copy of Social Media Best Practices for Automotive Dealers here. Adam Boalt / Founder of GOSO (and a current advertiser here on DealerRefresh) just published an ebook full of best practices for car dealers using or looking to get into social media. This e-book, Social Media Best Practices for Automotive Dealers, is for …

Best Practices

I hate the Internet Department

Lately I’ve become very frustrated with dealer’s Internet departments. It’s not because the people who staff these departments aren’t with it or on their game, quite the contrary. These people tend to be some of the most progressive, smartest individuals in the dealership. I think that many of them are the general managers of the …

Dealership Communication Tools

Internet Department vs. Floor Sales Staff

Recently, Gregg at Park Avenue BMW asked a great question on the DealerRefresh forums: “Do you protect your Internet Sales Staff from the floor?” The conversation has been very valuable as it talks about many different scenarios. How do you structure your Internet Department? Sales agents who handle leads BDC Internet Sales Managers Internet Sales …

Industry News & Trends

Digital Dealer 8 is actually on! – Aprils Fools Joke Retracted.

Now that it is April 2nd, we can get back to the other 364 days of serious business. On April 1st (April Fools Day) I posted an April Fools Joke which of course resulted in a few tweets and re-tweets, as is annually done on DealerRefresh, saying the Digital Dealer Conference was going to be …

Industry News & Trends

April Fools!! – Digital Dealer 8 rescheduled, BUT get a free iPad!!!

YES – This is an APRIL FOOLS JOKE!! We hate to bring you all bad news, so we figured we’d pass along some good news too. First, the bad…. About 30 minutes ago we received word that the Digital Dealer 8 conference has been rescheduled. This was due to overbooking at the Rosen Shingle Creek …

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April 2010 – Page 2 – DealerRefresh

PCG Offers Car Dealers More Digital Marketing Choices

Flash Websites need to die

Use BatchGeo to Produce Monthly Sales and Marketing Reports

Contact At Once! Adds Mobile Phone Chat for Auto Dealers

I hate the Internet Department

Internet Department vs. Floor Sales Staff

Digital Dealer 8 is actually on! – Aprils Fools Joke Retracted.

April Fools!! – Digital Dealer 8 rescheduled, BUT get a free iPad!!!