May 2010 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Tracking Your Webite Visitor Analytics by Mobile Device

Mobile Traffic Increasing Dramatically Ryan over on the forums posted a new thread “ipad Traffic Increasing Dramatically“. Recently I have seen an increase in ipad visits to websites I play with. It’s interesting because I suspected this but didn’t suspect the amount so quickly. Ryan brings up a great point… Are you watching your dealer …

Other Stuff PR Announcements

vAuto Releases Mobile iPhone App

OAK BROOK, IL (May 21, 2010) – vAuto, Inc. announces its used car inventory management system is now available as an application for the Apple iPhone and iPod Touch. “We recognize that our dealers need the ability to access our real-time market information wherever they are,” says Keith Jezek, president and CEO. “We decided to …

PR Announcements

Dealix Releases Hassle Free Lead Return Program

Redwood City, CA, May 25, 2010 – Dealix, a Division of Cobalt and the leading provider of automotive customer leads for new and used cars, announced today additional features for its award-winning Hassle Free Lead Return program. Features included in the upgrade, Hassle Free Lead Return TM 2.0, include enhancements that respond to dealer requests …

Dealership Marketing

The Social Currency of Mercedes, BMW and Lexus

In case you don’t read Fast Company, Follow me on Twitter or somehow didn’t stumble across this latest study by Vivaldi Partners on Social Currency be sure to download it here. Today, one of the most important strengths of a brand is its social currency, the extent to which people share the brand or information …

Best Practices

What happens if you get hit by a bus?

Do you have a replacement strategy for your job? Or have you been like me, and have just been too busy to bother with it? Now that I am changing positions, I am having to train my replacements and it is incredibly enlightening. I highly suggest you have someone sit next to you and explain …

Dealership Marketing

Perfecting the Lead Mix: The Key to Growing Sales in Your Dealership

Perfecting the Lead Mix for your Dealership – White Paper Dealers receive leads from their own websites; their OEM’s site; and independent Internet sites, which can include large portals as well as auto research, buying, and enthusiast sites. Each source represents different types of investments and different types of buyers – and no two dealers …

Industry News & Trends

I’m making a career change

In fifth grade I scratched my name in a desk and had to buy a new desk for school; it was $93. My grandfather picked me up every Saturday and I washed cars at our BMW store until that desk was paid off. My punishment launched a desire to make money and eventually led to …

Opinions & Advice

Are we getting smarter?

I was just catching my daily dose of TUAW.com (a site for Apple geeks) and came across two articles: Is my iPhone making me dumber & Is my iPhone making me smarter? Those articles are interesting ways to look at what technology has done for us. But forget Apple and the iPhone for a minute …

Industry Events

Foursquare for Car Dealers Webinar

Can Foursquare be an effective social media communications tool for retail car dealers? If you not sure what Foursquare is yet, it’s a location-based social networking site which requires the use of your mobile phone or mobile device to check in to venues/businesses. To “check in” requires you log in to Foursquare, pull up a …

Industry News & Trends

AutoTrader.com is Sold to Providence Equity Partners

Cox Enterprises Inc. will sell a 25 percent interest in its AutoTrader.com unit to Providence Equity Partners. This is a few days old now and I’m not sure of any immediate impact it could have, but figured some might want to know. Cox will maintain majority ownership and operating control of AutoTrader.com, an online auto …

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May 2010 – DealerRefresh

Tracking Your Webite Visitor Analytics by Mobile Device

vAuto Releases Mobile iPhone App

Dealix Releases Hassle Free Lead Return Program

What happens if you get hit by a bus?

Perfecting the Lead Mix: The Key to Growing Sales in Your Dealership

I’m making a career change

Are we getting smarter?

Foursquare for Car Dealers Webinar

AutoTrader.com is Sold to Providence Equity Partners