We are approaching a fork in the road for organic search. Search engines are either going to become more powerful, or they’re going to shed enough leaves to make us ask whether sustaining our current investment is sound.
Google released Realtime search, Yahoo and Bing are merging, and facebook is jumping into the search game. Those are big things, but what do they really mean? Let’s take a few steps back for a minute.
Search engines, traditionally, look for a few things when deciding which website to serve-up in the results:
These are things that are technically done and can be quite complex depending on who you speak with. There is a big problem with this model though: it is highly corruptible. Not pointing any fingers, but as an example of the corruption, SEO “experts” and “gurus” make their livings by taking advantage of this model. For the pure fact that this model is corruptible, it will never be the true long-term ruler. Corruption is one simple and logical reason why we’re approaching this fork.
But let’s jump down the rabbit hole a little further and talk about social media. [Read more…]