October 2010 – DealerRefresh | DealerRefresh Automotive Dealer Forums

7 Myths of How People Search For a Car Online

Enjoy this presentation by Larry Bruce at the last Digital Dealer Conference on his 7 Myths of How People Search For a Car Online. Larry reviewed 35 hours of people searching for car online on video he came to some shocking revelations that dispell a lot of myths we have been told over the years …

Other Stuff

AutoAccelerator CRM – New DealerRefresh Ad Sponsor

DealerRefresh welcomes new sponsor – AutoAccelerator CRM AutoAccelerator CRM is revolutionizing the automotive CRM landscape with its most recent software release, AutoAccelerator CRM ,version 3.5. You may be asking, “What’s revolutionary about it?” Built on open-source LAMP platform which allows for greater security, reliability and rapid development. You won’t be locked into old, proprietary code …

Best Practices

Gross Profit vs Gross Sales – Can You Have Both?

I approached a Sales Manager today and asked him, “When developing a philosophy on how you negotiate your deals, can you have both gross profit and gross sales?” And his answer was yes. But I have to ask, how? If you concentrate on Gross Profit, you’re not going to take a lot of skinny deals …

Industry Events

Rumors from the 2010 Vegas Conferences #DD9 #DSES #JDPAIRT

We all know the saying “what happens in Vegas, stays in Vegas” and that is true for some things. This article isn’t one of them. In order to make the list of October 2010 Vegas Rumors (combination of things heard at the Digital Dealer, DrivingSales Executive Summit, and JD Power Automotive Internet Roundtable conferences) Jeff …

Industry News & Trends

AutoTrader Buys KBB

AutoTrader Buys Kelly Blue Book (Kbb) Just as the press was cooling down on the announcement of AutoTrader buys vAuto, AutoTrader.com turns around and has bought Kbb.com (Kelly Blue Blook). The rumors have been flying around for awhile now with several other companies/investors interested – including our beloved investors of Zag.com and TrueCar. Cliff Banks …

Opinions & Advice

What Are You Doing to Make Technology Easier For Salespeople?

When Jeff asked me “When are you going to write a blogpost for DealerRefresh?” lots of thoughts ran through my head…. along with feeling flattered and a little nervous the biggest question I had was “What does the Refresh community want to hear from me?” Then I put my ego aside and decided this isn’t …

Industry News & Trends

Kevin Frye’s Annual Digital Dealer Conference Review

Digital Dealer Conference Review with Kevin Frye What is the difference between networking and partying? One is a business expense that can be written off… Wow, just returned from the most successful Digital Dealer conference yet, and all of that “networking” has worn me out. I cannot complain, as my lead photo for this review …

Industry News & Trends

You Won The AWA Light House Award!

I’m not sure where to begin and I guess that’s what took so long to post this. What an honor. Last Monday YOU/WE/ALL of us here on DealerRefresh were rewarded the readers choice AWA Lighthouse Award for best online content and community given out by PCG Digital Marketing. The award was presented during the 3rd …

Industry News & Trends

Alex Snyder of DealerRefresh Wins 2010 AWA Lighthouse Award

(RUMSON, NJ) PCG Digital Marketing today announced that Alex Snyder, contributing writer on DealerRefresh.com, was chosen to receive the 2010 AWA Lighthouse Award (AWA) for his online contributions to the automotive industry. The awards were presented to the leading automotive website companies and members of the online community at the AWA breakfast ceremony in Las …

Industry Events

J.D. Power Automotive Internet Roundtable 2010 #JDPAIRT

This year’s J.D. Power Automotive Internet Roundtable event will be held at the Red Rock Resort from October 20-22nd. View the agenda. I have heard there are over 900 registered attendees who range from OEM’s to larger dealer groups. The JD Power Roundtable is one of my favorite events because it is mostly made-up of …