December 2010 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Eight Week Automotive SEM Education Now Open to Dealers Without Cost

Our friend Brian Pasch with PCG Digital Marketing is holding an Automotive SEM study for dealerships and enrollment is free! During this study dealers will learn how to create, manage and execute paid digital advertising campaigns in this eight-week study. If you have thinking of getting into the SEM game or considering bringing your Search …

Other Stuff

Happy Holidays from DealerRefresh

Here’s to a Joyous holiday season from everyone here at DealerRefresh to you. A new year is right around the corner as are many changes for DealerRefresh in 2011 – so keep your eyes open, keep reading and if you have yet to become part of the dealerrefresh forum community, do it now before you …

DealerRater Reviews to Facebook FanPage Wall – How to Video

I often get the question “How can does one get their individual DealerRater reviews posted on their Dealerships Facebook Page ?” We’re referring to your dealerships fb page “Wall” and not a tab. I decided to cut a quick video. It’s easier to show than write about it…. I know this might be a little …

Dealership Communication Tools

How to Run a Viral Social Media Campaign with “Contest Burner”

Obtain more “Follower” using a viral social media campaign with “Contest Burner” Step 1: Get Prepared! You caved in and decided you are going to jump in head first on the Social Media bandwagon. You’ve read all the blogs, forums, and assassinated the latest copy of “Facebook for Dummies”. Amidst the chaos of a new …

Industry Events

Dale Pollak Webinar | Engineered Inventory

Dale Pollak Webinar | Engineered Inventory December 15th at 11:00 am – 12:00 pm CST While it’s understandable that dealers are having a difficult time finding the right cars that can be purchased for the right money, the right perception that it can’t be done is absolutely incorrect. In fact, many of the nation’s top …

Best Practices

Have you set your Goals for 2011?

Did you attain your Goals for 2010? Have you set your Goals for 2011? Although there are many people more versed on the creating, tracking and focus of goal setting…I do believe in having and attaining goals, and I believe that those who do likewise will have a significant increase in their success. I’m going …

PR Announcements

CarFax Webinar for Dealers – ‘PowerUp’ Series

CARFAX LAUNCHES WEBINAR SERIES TO BOOST DEALER PROFITS CENTREVILLE, Va. (December 9, 2010) – Carfax is launching a free, year-long webinar series designed to help dealers improve their business operations. The Carfax ‘PowerUp’ series provides attendees with valuable information on the latest industry trends, best practices and emerging technologies that drive used car sales and …

Opinions & Advice

Evil Dealers and the Slaughter of the Innocents

Why do they WANT TO NEGOTIATE before they buy? Confession: I am rather new to this biz (2002) and when I got an offer to become the marketing director for a local Chevy Store, I pushed back on the offer. What would I tell my friends?… What would they say? “Look at Joe, he’s stepped …

Best Practices

The 3 steps to Dealership Blogging

I didn’t get into blogging until I started writing for DealerRefresh almost 5 years ago. As soon as I did, I recognized the potential and quickly set out to turn this new-found platform into something that would benefit my dealership. I have a lot to thank Jeff for; blogging is a big one on that …

Industry News & Trends

AutoTrader.com Agrees to Buy HomeNet Automotive

AutoTrader.com Agrees to Purchase Auto Inventory Solutions Leader HomeNet Automotive AutoTrader has been on a roll… AutoTrader.com buys vAuto, AutoTrader.com buys KBB. And now AutoTrader.com announced that they will be buying HomeNet before the end of the year. The press release is after the jump. What do you think of this purchase??