January 2011 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Yes, you’re being left behind

When I read Alex Snyder’s article titled “Are You Being Left Behind?” it confirmed that data PCG has been collecting on dealership investments in digital marketing education should be shared here first. We polled dealers about their investments in Digital Marketing education and some of the responses tie right into what Alex said in his …

PR Announcements

AutoRevenue Releases Reputation Management Solution For Car Dealers

AutoRevenue Reputation Management Solution Lee, Mass., January 26, 2011 – @utoRevenue, the industry leader in retention marketing for auto dealers nationwide and a division of Dominion Dealer Solutions, today announced its plans to release an all-new dealership reputation management suite of services for auto dealers at NADA 2011. The 360-degree reputation management solution provides dealers …

Opinions & Advice

Are you being left behind? #NADA2011

With the 2011 NADA convention around the corner it dawned on me that a lot of Dealerships are leaving their future at the dealership this year. This might get a little cryptic but stick with me here. Do you have an inventory stocking & merchandising manager? Do you have someone in charge of all your …

Best Practices

5 Reasons to Forget About Your SEO

There I said it. Forget about long-tail, short-tail, META tags, “page one domination”, link-building, URL strings, SEO training seminars and SEO wiz-bang nonsense. Forget it. At least for the moment. Unless you have a website in development or are switching providers where an SEO strategy is vital during the implementation of your new website, your …

PR Announcements

Dealerskins and XIGroup Come Together

Dealerskins and XIGroup Nashville,TN, January 24, 2011 – Dealerskins, Inc., the premier provider of websites for automotive dealers nationwide and a division of Dominion Dealer Solutions, today announced its sister company, XIGroup, will unite under the Dealerskins brand to provide the most comprehensive website solutions for auto dealers. The merger of the two Dominion website …

Dealership Communication Tools

Carfax Release iPhone Mobile Application

CarFax iPhone App CarFax launched their new iPhone app today. Who doesnt like a new app for their iphone? Here’s one that could help at the dealership…CarFax iPhone App – so get off of Angry Birds and run a CarFax from your iPhone! So where’s the Driod and BlackBerry App?? I’ve includes the full Press …

Industry News & Trends

Do You Know Your Dealerships BBB Score?

Do You Know Your BBB Score? If you don’t… you and your shoppers will very soon. You remember the BBB (Better Business Bureau) don’t you? Yea, it’s the auto dealers nemesis from days of old and it has been totally off Google’s radar…forever. Those days are about to end. How do I know? Let’s take …

Best Practices

How Can an Out-Of-Town Dealership Compete with Local Competition?

Matt Cutts Talks About Google Places …this applies to your dealerships places listings In a search environment where local is becoming increasingly important (and more full on the SERP), how can an out of town company/dealership compete with the local based competition without lying to show up in these local results? Right now – log …

Opinions & Advice

You got a STD? (Social Trusting Disease)

Most leaders of dealerships are firefighters, not visionaries, and certainly not risk takers (read: entrepreneurial). Like lemmings, these leaders follow what others do, blaming the handcuffs they wear on circumstances that surround them. It’s this sea of morons (aka leaders) that mindlessly “follow the pack” into Social Media because everyone else is doing it. To …

PR Announcements

eCarList Partners with Carfax, Offers Free Access to TrueTarget Mobile App

Dallas, TX and Centreville, VA, January 19, 2011 – eCarList, one of the fastest-growing automotive software companies, has teamed with Carfax to provide free access to eCarList’s innovative TrueTarget Mobile app. TrueTarget Mobile makes it easy for automotive dealers to appraise, price and merchandise vehicles directly from their mobile phone. Dealers better understand the market …

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January 2011 – DealerRefresh

Yes, you’re being left behind

AutoRevenue Releases Reputation Management Solution For Car Dealers

Are you being left behind? #NADA2011

5 Reasons to Forget About Your SEO

Dealerskins and XIGroup Come Together

Carfax Release iPhone Mobile Application

Do You Know Your Dealerships BBB Score?

How Can an Out-Of-Town Dealership Compete with Local Competition?

eCarList Partners with Carfax, Offers Free Access to TrueTarget Mobile App