CRM buying is a very personal experience. In the introduction to this 5 part series I mentioned that making a decision on a CRM is massive, and I think we all know that. However, it isn’t all about just buying a CRM; there are some elements I covered that pertain to better utilizing your current CRM. To conclude the series I will be covering the costs and expenses of CRM (after the page jump).
If you didn’t read this entire series word-for-word, I understand as it is a lot to take-in. I tried to cover it in such a way that didn’t point any dirty fingers at your current system as my real intention was to get you thinking more about what CRM really is. This is an educational series plain and simple.
With that said I know CRM is a tough topic as it is probably another 5 years away from being a fully-utilized technology. Hopefully we can all look back at this series in 2016 and say “Alex – geeeez, that was some seriously basic stuff you were talking about back in the day.”
It was also not my intent to give you an exact list of features to ask about in your CRM demos. I have personally created quite a few lists of “CRM must haves” for my dealership and have seen a few from others. The one thing that is constant amongst all my lists, and the others I’ve seen, is that they’re all different. This fact simply proves CRM buying is a personal experience.
The key takeaway from this entire series: CRM helps you play the numbers game through good process.
With that said there are some, if I might say it without sounding cocky, strong factors I covered you should incorporate into your CRM approach. [Read more…]