February 2011 – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

SiSTeR Technologies Granted a Patent for the Pictures-To-Video

I don’t usually allow industry industry press releases migrate over to the homepage of DealerRefresh but this one has a few red flags being thrown up… Some believe that SiSTeR will use this patent to place a strain on other vendors offering a like service. I can’t imagine this being true or how someone could …

PR Announcements

DealerRater Expands Review Monitoring to Increase the Integrity of Dealer Reviews

WALTHAM, Mass. – February 11, 2011 – DealerRater, the world’s premier car dealer review web site, today announced the expansion of its review monitoring resources to include a dedicated Content Monitoring Team that reads all reviews submitted to DealerRater.com. With more than 250,000 dealer reviews currently housed on its site, DealerRater remains committed to providing …

Industry Events

Napa & NADA reviews by Alex #NADA2011 #DMSC

Wow – what an incredible 8 days in California! I don’t know if it is the jet-lag or the fact that I hit the ski slopes hard after getting back, but I am exhausted today. This exhaustion is so worth it! I may be physically tired, but I am pumped. Napa Brian Pasch’s Napa Valley …

Best Practices

CarMax Rockin’ Their Twitter Brand

CarMax on Twitter I have a confession, when I first jumped on Twitter I had no clue what I was doing. I would log-in from time to time and retweet an interesting article or add what I thought was a nugget of wisdom, but overall I had no clue what a hash tag was, much …

PR Announcements

Dealers Command Their In-Market Social Media Landscape With SOCIALDEALER

HomeNet Gives Dealers Command of Their In-Market Social Media Landscape With SOCIALDEALER February 2, 2011 (West Chester, PA) – HomeNet announced it is now reselling SOCIALDEALER, the most complete social media management (SMM) platform available, and tying it back to the inventory of users of HomeNet’s Inventory Online (IOL) Vehicle Marketing Suite. SOCIALDEALER gives automotive …

PR Announcements

VAuto Partners With Manhiem

OAK BROOK, IL (February 2, 2011) – vAuto announces today that it’s customers can now quickly and efficiently source used vehicles available at Manheim operating locations with the ability to access Manheim run lists from within vAuto’s proprietary stocking module. “Partnering with Manheim is the first of many exciting integrations with our new AutoTrader.com relationship,” says Keith Jezek, vAuto’s …

PR Announcements

Facebook Marketplace for Dealers “Free 30-Day Test” with HomeNet

HomeNet Offers “Free 30-Day Test Drive” of Facebook Marketplace to Help Dealers Reach Facebook’s Nearly 600 Million Users West Chester, PA (February 2, 2011) — HomeNet Automotive today announced a “Free 30-Day Test Drive” of Facebook Marketplace for NADA attendees. The campaign to introduce automotive dealers to the power of Facebook’s Marketplace runs through February …

Dealership Marketing

The Role of the Internet in the New and Used Vehicle Purchase Process

Half of new vehicle buyers and 58 percent of used vehicle buyers said that the web was the most influential information source in their purchase decision. Polk and AutoTrader.com recently teamed up to conduct a study of recent buyers of new and used vehicles. To no surprise for us DealerRefreshers, the Internet has become an …

Dealership Marketing Industry Events

Reputation Management Lab Schedule – #NADA2011

NADA 2011 Reputation Management Labs with Cars.com Great News!! Cars.com Dealer Advantage is hosting an array of Dealership Reputation Management workshops and Mini Labs during this years 2011 NADA.They’ve done a stellar job aligning some of our industry professionals and vertical Online Reputation Professionals for these workshops and mini labs. Click here for the Full …

Best Practices

What Type of Dealership Are You?

What Type of Dealership Are You – Technology-driven people or People-driven technology? It seems as if all dealerships I visit or coach share one of two operational models. They either choose to be Technology-driven people or People-driven technology. Allow me to explain the two. Technology-driven people work for those dealerships that have decided to employ …

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February 2011 – Page 2 – DealerRefresh

SiSTeR Technologies Granted a Patent for the Pictures-To-Video

DealerRater Expands Review Monitoring to Increase the Integrity of Dealer Reviews

Napa & NADA reviews by Alex #NADA2011 #DMSC

VAuto Partners With Manhiem

Facebook Marketplace for Dealers “Free 30-Day Test” with HomeNet

The Role of the Internet in the New and Used Vehicle Purchase Process

Reputation Management Lab Schedule – #NADA2011

What Type of Dealership Are You?