Industry News & Trends

Facebook Questions and Google +1 – A Boon to Your Dealership or Just Noise

In the past week titans Google and Facebook have come up with additional ways for users to add their personal opinions into the mix of search. Facebook has introduced a new Questions tool that enables individuals and brands to ask questions of their network. Google is introducing a +1 feature to their adwords platform that …
PR Announcements

Japanese Disaster Impacting Automotive Demand

Shopper Activity For Japanese Brands Starting Immediately After Quake And Continuing Downward Momentum Since Nashville, TN —03/29/2011— Dataium, LLC, today released additional data on online automotive shopper behavior of the American consumer that illustrates a downward shift, particularly for Japanese brands. The company utilized its ASI index which aggregates and weighs nearly a dozen different …
Dealership Communication ToolsDealership Marketing

Live Dealer Chat – Exclusive Interview with Contact At Once!

Last week’s announcement by Autotrader.com, combined with previous announcements by Cars.com and other automotive website providers, shines the spotlight on live dealer live chat. Many of us are asking questions about what this means for our dealerships, so I conducted an exclusive interview with Marc Hayes, the founder and head of products for Contact At …
PR Announcements

Dataium Announces Agreement With Nissan North America

Dataium, LLC, announced today that it has signed an agreement with Nissan North America to provide data collection, aggregation, and analysis of website performance and consumer activity on Nissan and Infiniti branded websites. Dataium will provide Nissan and Infiniti as well as their participating dealers its reporting platform which includes the industry leading business intelligence …
PR Announcements

DealerApp Vantage’s New Personalized Auto Dealer Mobile Marketing App

DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, today announced its new mobile application, Dealer Appvantage Pro, (DAP) is now available for Blackberry and Droid devices as well as Apple. DAP is a new mobile app developed to help auto dealers better interact …