May 2011 – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

TrueCar Incorporates Black Book Used Car Values to Enhance ClearBook.com

TrueCar, Inc. Agreement Incorporates Black Book Used Car Values to Enhance New ClearBook.com Consumer Website. SANTA MONICA, Calif., May 9, 2011 —TrueCar, which provides consumers with reliable, trustworthy car pricing information, has reached an agreement with National Auto Research, a division of Hearst Business Media, to license Black Book used car values. This allows TrueCar …

Dealership Marketing Opinions & Advice

An Open Letter to Mark O’Neil – Chairman and CEO of DealerTrack

Dear Mark O’Neil, You are the Chairman and CEO of DealerTrack with a fascinating bio that includes being President of an Auto Dealer Group, you’ve worked at Intel, you co-founded CarMax and you’re Director at DealerTire.com. It’s quite clear you have a nose for opportunity and with your Harvard MBA, you know how to leverage …

Dealership Marketing

SEO is Evolving …into our world

Hopefully you’re reading that title thinking “duh Alex, of course SEO is evolving.” Google changes things in their algorithms so often it is almost a different animal every day. Staying ahead of things is a full time job. However, you’re probably wondering how it crosses into the real world. No, I don’t want to get …

Best Practices

The Test Drive Conundrum – Has It Changed?

Has the DEMO Drive changed? On your very first day in car sales, a manager (or likely the put-upon salesperson) brought you out onto the lot and showed you how to give a proper vehicle presentation and demo drive. You were shown this once. Over the years, customers have become far more researched on the …

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May 2011 – Page 2 – DealerRefresh

TrueCar Incorporates Black Book Used Car Values to Enhance ClearBook.com

An Open Letter to Mark O’Neil – Chairman and CEO of DealerTrack

SEO is Evolving …into our world

The Test Drive Conundrum – Has It Changed?