June 2011 – DealerRefresh | DealerRefresh Automotive Dealer Forums

General Motors Approves ActivEngage As IMR Match Eligible Turnkey Vendor For Live Chat

ActivEngage, the automotive industry’s premium live chat with business intelligence for dealer websites, today announced that General Motors has approved the company as an iMR (inMarketRetail) Match eligible turnkey vendor for dealership live chat. All GM dealers who are a part of this program can now use iMR funds for ActivEngage live chat services. This …

Best Practices

De-Stressing the Dealership Environment

Having recently had the opportunity to spend some time outside of my Tier III home-away-from home, I and my group were dazzled by what we found actually living outside of Dealervania. Tennis Courts and ping-pong tables. Flat-screen TV’s everywhere, including the cafeteria (yes, a cafeteria). Flip- flops. Shorts. More facial hair than a lumberjack convention. …

PR Announcements

ResponseLogix and DealerCentric Join The Contact At Once! Dealer Chat Network

Atlanta, GA – June 22, 2011 – Contact At Once!, LLC (www.autodealerchat.com), the leading provider of dealer chat for automotive websites and operator of the automotive industry’s only dealer chat network which currently connects more than 9,000 auto dealers with the websites car shoppers visit most often, announced today the addition of two new partners …

Best Practices

The 4 Words That Make Sales Managers Sound Stupid – REPOST

There are four words that are said by Sales Managers around the nation. These happen to be the very same four words that are the bane of every Internet Sales Manager and BDC Agents’ existence. They hear it from their Sales Managers endlessly and with each utterance, your Internet team grows a little more frustrated. …

Opinions & Advice

Edmunds Perpetual Contract

Do you know what “Perpetual” means? per·pet·u·al continuing or enduring forever; everlasting. lasting an indefinitely long time: perpetual snow. continuing or continued without intermission or interruption; ceaseless. Edmunds legaleeze: #7. Dealership hereby grants to Edmunds a royalty-free, nonexclusive, non-transferable, PERPETUAL license…. Are you fully understanding your contracts? Have you fully understood what Edmunds and TrueCar are asking of you?

Industry News & Trends

Edmunds TMV vs TrueCar – Dealers, wake up!

As you know or if you’re not already aware, Edmunds.com is going direct to dealers. They’re cutting out the middle man (AutoUSA, Dealix and Autobytel) and coming after our business with a newly hired sales team. Dealers, WE/YOU have a very important choice to make that WILL help determine change (good or bad) to our …

Industry News & Trends

What’s Difference Between the Dealership and Working as a Vendor?

It’s been a year since Alex left Checkered Flag; accepting a prime position with Dealer.com to explore the vendor side of our industry. Alex and I usually speak no less than once or twice a week on the phone. Most of our conversations are around our jobs, the industry and of course what’s happening here …

PR Announcements

It’s Not All About The Price When Buying A Car

June 10, 2011 – (Burlingame, CA) – CarWoo!, the only true online marketplace for car buyers and sellers released results from their MarketPlace data, which consists of both real time transactional data and behavioral data which occurred during the course of a car purchase, showing that 54.6% of the time the lowest price offer was …

Other Stuff

DriveItNow – HALF PRICE w/ No Setup on Deals for Dealers

Introducing Deals for Dealers DealerRefresh is excited to offer something completely new for dealers and our members. It’s called Deals for Dealers. What is Deals for Dealers? Think “Group Buys” or better yet, think Groupon for dealers. Each Deals for Dealers promotion will offer a substantial discount for dealers, from FREE to HALF PRICE off …

Best Practices

Leveraging Your Dealerships Unique Selling Propositions Online

Many dealership in the country have something they hang their hat on. Something they feel separates them from the competition. These are known as unique selling propositions or USP’s. While most dealers use conventional methods to promote their USP’s, many ignore the digital element for making consumers aware of their exceptional offer. Your dealership may …

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June 2011 – DealerRefresh

General Motors Approves ActivEngage As IMR Match Eligible Turnkey Vendor For Live Chat

De-Stressing the Dealership Environment

ResponseLogix and DealerCentric Join The Contact At Once! Dealer Chat Network

The 4 Words That Make Sales Managers Sound Stupid – REPOST

Edmunds Perpetual Contract

Edmunds TMV vs TrueCar – Dealers, wake up!

What’s Difference Between the Dealership and Working as a Vendor?

It’s Not All About The Price When Buying A Car

DriveItNow – HALF PRICE w/ No Setup on Deals for Dealers

Leveraging Your Dealerships Unique Selling Propositions Online