July 2011 – DealerRefresh | DealerRefresh Automotive Dealer Forums

DealerRater Unveils Further Integration of Dealer Reviews with Dealers’ Facebook Fan Pages

DealerRater Unveils Enhancement to Further Integration of Dealer Reviews with Dealers’ Facebook Fan Pages July 29, 2011 –DealerRater®, the nation’s premier car dealer review website, announced today an enhanced feature of its Certified Dealer Program that will enable dealers to better integrate and leverage online reviews on Facebook. Supplementing an already existing program feature that …

Best Practices

A Sneaky Way to “Like” the Competition!

A sneaky way to follow your dealer competitors in one place Ok, maybe it’s not really sneaky, but it helps you spy on the local dealers and competition on facebook without having to “Like” them. 1. Do a Google Map search for local car dealerships and your direct competition. This gives you a quick …

Industry News & Trends

Internet 5.0

Before I get into the details of what version 5 of the Internet entails let’s define what versions 1 through 4 are in the incredible book of “How Alex perceives the world” in the chapter of Alex’s quick History of the Internet. Version 1.0 The Internet is born. Version 1.6 AOL (mostly) brings the Internet within …

Industry News & Trends

Google Places Removes Third Party Reviews

Have you checked your Google Places pages today? Kevin Fry just posted a thread in the DealerRefresh Forums “Google Places Removes Third Party Reviews” informing all that Google has quickly and currently YANKED ALL third party reviews such as DealerRater from your dealership Google Places page. This is sorta SUCKS! With the temporary removal of …

Industry Events

Ignite! Dealer Summit

A quick reminder – the Ignite! Dealer Summit is right around the corner. Considering the vendors and speaker line-up, I should figure out how I too can make may my way to the Twin Cities… When: Wednesday September 7th 2011 8:00am – 6:00pm Where: Hilton Minneapolis/St. Paul Airport Mall of America 3800 American Blvd East …

Best Practices

Why You Should WANT Gen Y Workers in your Dealership

Why would you WANT to hire a Gen Y’er? Coddled. Entitled. The “what’s-in-it-for-me?” generation. Lately the blogosphere is erupting with articles on how to attract Gen Y hires to the automotive industry. Based on the unflattering stereotype surrounding my generation, I think a better question is “Why would you WANT to hire a Gen Y’er?” We …

Best Practices

Which Karate Kid Are You? Macchio or Zabka?

Are You a Macchio or a Zabka Dealership? You are the top dog in your primary market area. Your dealership sits atop the sold unit charts in your region month in month out. You only use the most popular dealership technologies. You only work with the big-box vendors with the most clients. It has been …

Other Stuff

PureCars – New DealerRefresh Ad Sponsor

DealerRefresh welcomes new sponsor – PureCars PureCars provides your customers a complete value based presentation on your used vehicles, in order for them to feel confident in purchasing their next vehicle from your dealership. From the research phase, to the engagement phase, to the closing phase, PureCars Value Reports prove your vehicle’s value. And if …

Industry News & Trends

The Refresh Recap – Edmunds, Google Interview, 4 Words and Pricing Strategy

What you may have missed… DealerRefresh – The Blog 1. What Drives Auto Shoppers’ Behavior – eMarketer sat down with Kimberly to discuss what factors are influencing the way today’s consumers shop for their next vehicle and automotive products. 2. Pricing – Strategy or “Just a Tactic”? – Is your vehicle pricing a real Strategy …

Industry News & Trends

What Drives Auto Shoppers’ Behavior

What factors are influencing the way today’s consumers shop for their next vehicle and vehicle products. Kimberly Stonehouse leads Googles marketing and research for the North American automotive clients and agency partners. eMarketer sat down with Kimberly to discuss what factors are influencing the way today’s consumers shop for their next vehicle and automotive products. …

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July 2011 – DealerRefresh

DealerRater Unveils Further Integration of Dealer Reviews with Dealers’ Facebook Fan Pages

A Sneaky Way to “Like” the Competition!

Internet 5.0

Google Places Removes Third Party Reviews

Ignite! Dealer Summit

Why You Should WANT Gen Y Workers in your Dealership

Which Karate Kid Are You? Macchio or Zabka?

PureCars – New DealerRefresh Ad Sponsor

The Refresh Recap – Edmunds, Google Interview, 4 Words and Pricing Strategy