October 2011 – DealerRefresh | DealerRefresh Automotive Dealer Forums

B2B “Social” – Industry Example. Kudos to Cobalt.

Cobalt leverages Social Media for some awesome PR and Reputation Management Last Monday I was going through my normal Monday morning Twitter catch up. Making sure I didn’t miss anything of importance over the weekend. As I was browsing my stream, a particular tweet happen to catch my eye. Just Saab had posted a small …

Best Practices

A Camera, a Process and $288K to the Bottom Line

If not for a camera and a process, I wouldn’t be writing this article behind a desk inside a publically traded company. eCarList’s founder, Len Critcher, sold over 6,000 cars online with a camera and two porters…oh, and some incredible software developed in-house to merchandise and distribute his vehicles to the web. Chances are you …

Industry News & Trends

CONTEST: Top 5 Tips For Selling a Car to a Chat Prospect

DEALER CONTEST with Contact At Once Our long time sponsor Contact At Once is hosting a CONTEST for the DealerRefresh community and our reader base. They’re looking for your best advice on gaining appointments and selling to a chat prospect…. THE QUESTION What are some of the proven ways you’ve found to turn a …

Other Stuff

The Refresh Recap – Google Places, #DD11, #DSES, ZMOT, Deals

What you may have missed… DealerRefresh – The Blog 1. Did You Receive Your Google Places Notice? – For many of us, managing our dealers Google Places page proves to be a real challenge. Brian Pasch offers some advise and links to help out. 2. Digital Dealer 11 Review by Kevin Frye – In traditional …

PR Announcements

HomeNet and OPENLANE Partner to Make Wholesaling Cars Easier

WEST CHESTER, PA, October 12, 2011 – HomeNet Automotive, a leading provider of automotive inventory merchandising, management, and marketing services, today announced that it has collaborated with OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles, to offer HomeNet dealers an easy and efficient way …

Best Practices

Did You Receive Your Google Places Notice?

It is nothing new to say that Google Places can be a pain in the neck especially if you have multiple franchises located at the same physical address. PCG has been working with the industry to educate, assist, and correct Google Places pages so that they can be leveraged during the Zero Moment of Truth. …

PR Announcements

3 Birds Marketing Granted Patent-Pending Status for Proprietary SEO Marketing Solution

3 Birds Marketing Granted Patent-Pending Status for Proprietary SEO Marketing Solution October 3, 2011– CHAPEL HILL, N.C. – 3 Birds Marketing, LLC, a Chapel Hill-based interactive marketing agency, is proud to announce that on September 2, 2011, the United States Patent and Trademark Office (USPTO) received and acknowledged the company’s patent application for its unique …

PR Announcements

DealerRater® Reports Strong Growth in Web Site Traffic

DealerRater® Reports Strong Growth in Web Site Traffic with New Visitor Counts Jumping 66% Every Three Months As consumers continue to embrace the critical importance of dealer reviews in the car shopping process, DealerRater reports impressive web site statistics in Q3 2011, with strong growth demonstrated in total visitor traffic and page views as well …

PR Announcements

DrivingSales Announces Most Innovative Dealership Solution of 2011: Dominion Dealer Solutions’ CarBinder Wins Innovation Cup Award

DrivingSales (http://www.drivingsales.com) presented Dominion Dealer Solutions’ CarBinder with the DrivingSales Innovation Cup Award for the most innovative dealership solution of 2011 at this week’s DrivingSales Executive Summit in Las Vegas. The Second Annual DrivingSales Innovation Cup Awards were created to recognize solutions introduced or enhanced in 2011 whose innovative approaches have produced significant results for …

PR Announcements

DrivingSales Announces 2011 Dealership ‘Best Idea’ Award Winner

DrivingSales (http://www.drivingsales.com) today announced that Mary Catherine Curry, Marketing Manager of Rice Toyota Scion, has won the 2011 DrivingSales Dealer ‘Best Idea’ Award, sponsored by ADP | Cobalt. John Holt, SVP ADP Digital Marketing Group, and Jared Hamilton CEO of DrivingSales presented the award at this week’s Third Annual DrivingSales Executive Summit in Las Vegas. …

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October 2011 – DealerRefresh

B2B “Social” – Industry Example. Kudos to Cobalt.

A Camera, a Process and $288K to the Bottom Line

CONTEST: Top 5 Tips For Selling a Car to a Chat Prospect

The Refresh Recap – Google Places, #DD11, #DSES, ZMOT, Deals

HomeNet and OPENLANE Partner to Make Wholesaling Cars Easier

Did You Receive Your Google Places Notice?

3 Birds Marketing Granted Patent-Pending Status for Proprietary SEO Marketing Solution

DealerRater® Reports Strong Growth in Web Site Traffic

DrivingSales Announces Most Innovative Dealership Solution of 2011: Dominion Dealer Solutions’ CarBinder Wins Innovation Cup Award

DrivingSales Announces 2011 Dealership ‘Best Idea’ Award Winner