November 2011 – DealerRefresh | DealerRefresh Automotive Dealer Forums

TrueCar Scam on Dealerships – Transparency For ALL?

Since writing Edmunds TMV vs TrueCar – Dealers, wake up! several months ago, it hasn’t taken much time for the BUZZ to build. The industry and dealers are starting to see exactly what is happening and how WE DEALERS have been feeding the beast for years by allowing services like Zag and TrueCar the freedom …

Best Practices

ZMOT is the Stupidest, Most Brilliant Idea Ever!

What is ZMOT? ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled “Winning the Zero Moment of Truth” describing the concept. It appears as though the aim of ZMOT was to convince marketers of what used to be thought …

Other Stuff

Happy Thanksgiving from DealerRefresh

We have a lot to be thankful for not the least of which is YOU, our DealerRefresh community members and readers. I want to let each of you know I am thankful for all of you that contribute to DealerRefresh. I am thankful for Jeff and Alex providing such a great tool for all of …

Best Practices

You Have an Evil Customer Sabotaging Your Dealership

There is one customer who seems to have purchased from almost every dealership in the country. He is a master of disguises – sometimes he’s the nicest, little old lady and the next day he could be a first time car buyer. It is amazing how much this guy gets around but even more amazing …

Industry News & Trends

New Version of Google Analytics Released

If you’ve been watching your inbox, you may have received an email informing you that your Google Analytics is about to receive an upgrade, and activation should be happening soon. In addition to a redesigned interface there are a slew of new features. Here are a few to keep an eye open for… Google Analytics …

PR Announcements

DealerRater Launches Web Site Exclusive for Canada

WALTHAM, MA – November 14, 2011 – DealerRater, the premier car dealer review web site, today announced continued expansion with the launch of a Canada-specific web site dedicated to auto consumers and car dealers throughout Canada. The new site will serve as a central collection point for consumer reviews of Canadian car dealerships. Using DealerRater’s …

Best Practices

Is WHAT You Stock a Marketing Decision?

Latest HOT Discussion in the Forum As we approached the 11-11-11 launch of Provision, I’d been thinking a lot about dealerships’ inventories – what you stock. My question is, “Is what you stock a marketing decision?” Not necessarily a capital ‘M’ Marketing Department decision, but rather a small ‘m’ marketing decision. The noun, not the …

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Contact At Once Dealer Chat Contest – YOU WIN!

Contact at Once Dealer Chat Contest: ONLY 4 DAYS LEFT TO ENTER! Don’t forget – Contact At Once is holding a Chat Contest for dealers over in the DealerRefresh forums. What are some of the proven ways you’ve found to turn a website ‘looker’ into an appointment or sale using chat? How To Enter …

Industry News & Trends

New Car Invoice Prices Free in Canada?

I figured this was proper quick post here on DealerRefresh since we have our fair share of Canuck readers and community members. I’ll have to admit, I had no idea invoice pricing wasn’t available in Canada. We’ve been dealing with transparent invoice pricing here in the states since I can remember. I’m sure there will …

photo of middle management at dealership

Best Practices

Middle Management is Killing your Sales

This doesn’t hold true for all, but it will hit the nail on the head for many. Your middle management is killing your Internet sales. Not like “Wow! You guys are killing it!”. No. They are hurting your online sales efforts. How? What they don’t know, WILL hurt them. DealerKnows fields many calls from …

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November 2011 – DealerRefresh

TrueCar Scam on Dealerships – Transparency For ALL?

ZMOT is the Stupidest, Most Brilliant Idea Ever!

Happy Thanksgiving from DealerRefresh

You Have an Evil Customer Sabotaging Your Dealership

New Version of Google Analytics Released

DealerRater Launches Web Site Exclusive for Canada

Is WHAT You Stock a Marketing Decision?

Contact At Once Dealer Chat Contest – YOU WIN!

New Car Invoice Prices Free in Canada?

Middle Management is Killing your Sales