Dealership Marketing

Paid Search Drives Local Floor Traffic Sales?

I read this article on Searchengineland.com the other morning. The basic point is this: brick-and-mortar stores that have ecommerce websites (so that they can conduct actual click-to-sale transactions online from their paid search advertising) receive $6 worth of OFFLINE, IN-STORE sales from their paid search spending for every $1 they receive in click-to-sale revenue online. …
PR Announcements

CarWoo! Announces the Closing of $6M in Funding

CarWoo! Fuels Continued Growth With $6M In New Funding December 14, 2011 – Burlingame, Calif. – CarWoo! announces the closing of a $6M funding round, bringing total funding to over $12M. With the funding, CarWoo! is adding industry veterans Rudi Thun, formerly General Manager of AOL Autos, and Phil Yeh, previously from Dealix. CarWoo! finalized …
Industry News & Trends

Rate Your Vendors On DrivingSales and WIN MacBook Air!

Calling all dealers – Online reputation is important for not only us dealers but also our industry vendors and services. We have many discussions here on DealerRefresh around different industry services and software providers. But we’re not the only place to share your opinion. Take a few minutes to rate your dealership vendors on DrivingSales.com …
Industry News & Trends

Dominion Dealer Solutions Announces Realignment – What’s Going On?

What’s going over there at Dominion Dealer Solutions? So many solutions under one umbrella… @utoRevenue (email marketing and online service scheduler – I’m a big fan of this service, personally) AVV Web Control (one of  our industries robust ILM services) Autobase CRM (been around forever) Dealerskins and XIGroup (merged earlier this year) Prime Response (reputation …