2011 – Page 18 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Facebook Marketplace for Dealers “Free 30-Day Test” with HomeNet

HomeNet Offers “Free 30-Day Test Drive” of Facebook Marketplace to Help Dealers Reach Facebook’s Nearly 600 Million Users West Chester, PA (February 2, 2011) — HomeNet Automotive today announced a “Free 30-Day Test Drive” of Facebook Marketplace for NADA attendees. The campaign to introduce automotive dealers to the power of Facebook’s Marketplace runs through February …

Dealership Marketing

The Role of the Internet in the New and Used Vehicle Purchase Process

Half of new vehicle buyers and 58 percent of used vehicle buyers said that the web was the most influential information source in their purchase decision. Polk and AutoTrader.com recently teamed up to conduct a study of recent buyers of new and used vehicles. To no surprise for us DealerRefreshers, the Internet has become an …

Dealership Marketing Industry Events

Reputation Management Lab Schedule – #NADA2011

NADA 2011 Reputation Management Labs with Cars.com Great News!! Cars.com Dealer Advantage is hosting an array of Dealership Reputation Management workshops and Mini Labs during this years 2011 NADA.They’ve done a stellar job aligning some of our industry professionals and vertical Online Reputation Professionals for these workshops and mini labs. Click here for the Full …

Best Practices

What Type of Dealership Are You?

What Type of Dealership Are You – Technology-driven people or People-driven technology? It seems as if all dealerships I visit or coach share one of two operational models. They either choose to be Technology-driven people or People-driven technology. Allow me to explain the two. Technology-driven people work for those dealerships that have decided to employ …

Opinions & Advice

Yes, you’re being left behind

When I read Alex Snyder’s article titled “Are You Being Left Behind?” it confirmed that data PCG has been collecting on dealership investments in digital marketing education should be shared here first. We polled dealers about their investments in Digital Marketing education and some of the responses tie right into what Alex said in his …

PR Announcements

AutoRevenue Releases Reputation Management Solution For Car Dealers

AutoRevenue Reputation Management Solution Lee, Mass., January 26, 2011 – @utoRevenue, the industry leader in retention marketing for auto dealers nationwide and a division of Dominion Dealer Solutions, today announced its plans to release an all-new dealership reputation management suite of services for auto dealers at NADA 2011. The 360-degree reputation management solution provides dealers …

Opinions & Advice

Are you being left behind? #NADA2011

With the 2011 NADA convention around the corner it dawned on me that a lot of Dealerships are leaving their future at the dealership this year. This might get a little cryptic but stick with me here. Do you have an inventory stocking & merchandising manager? Do you have someone in charge of all your …

Best Practices

5 Reasons to Forget About Your SEO

There I said it. Forget about long-tail, short-tail, META tags, “page one domination”, link-building, URL strings, SEO training seminars and SEO wiz-bang nonsense. Forget it. At least for the moment. Unless you have a website in development or are switching providers where an SEO strategy is vital during the implementation of your new website, your …

PR Announcements

Dealerskins and XIGroup Come Together

Dealerskins and XIGroup Nashville,TN, January 24, 2011 – Dealerskins, Inc., the premier provider of websites for automotive dealers nationwide and a division of Dominion Dealer Solutions, today announced its sister company, XIGroup, will unite under the Dealerskins brand to provide the most comprehensive website solutions for auto dealers. The merger of the two Dominion website …

Dealership Communication Tools

Carfax Release iPhone Mobile Application

CarFax iPhone App CarFax launched their new iPhone app today. Who doesnt like a new app for their iphone? Here’s one that could help at the dealership…CarFax iPhone App – so get off of Angry Birds and run a CarFax from your iPhone! So where’s the Driod and BlackBerry App?? I’ve includes the full Press …

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2011 – Page 18 – DealerRefresh

Facebook Marketplace for Dealers “Free 30-Day Test” with HomeNet

The Role of the Internet in the New and Used Vehicle Purchase Process

Reputation Management Lab Schedule – #NADA2011

What Type of Dealership Are You?

Yes, you’re being left behind

AutoRevenue Releases Reputation Management Solution For Car Dealers

Are you being left behind? #NADA2011

5 Reasons to Forget About Your SEO

Dealerskins and XIGroup Come Together

Carfax Release iPhone Mobile Application