2011 – Page 19 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Do You Know Your Dealerships BBB Score?

Do You Know Your BBB Score? If you don’t… you and your shoppers will very soon. You remember the BBB (Better Business Bureau) don’t you? Yea, it’s the auto dealers nemesis from days of old and it has been totally off Google’s radar…forever. Those days are about to end. How do I know? Let’s take …

Best Practices

How Can an Out-Of-Town Dealership Compete with Local Competition?

Matt Cutts Talks About Google Places …this applies to your dealerships places listings In a search environment where local is becoming increasingly important (and more full on the SERP), how can an out of town company/dealership compete with the local based competition without lying to show up in these local results? Right now – log …

Opinions & Advice

You got a STD? (Social Trusting Disease)

Most leaders of dealerships are firefighters, not visionaries, and certainly not risk takers (read: entrepreneurial). Like lemmings, these leaders follow what others do, blaming the handcuffs they wear on circumstances that surround them. It’s this sea of morons (aka leaders) that mindlessly “follow the pack” into Social Media because everyone else is doing it. To …

PR Announcements

eCarList Partners with Carfax, Offers Free Access to TrueTarget Mobile App

Dallas, TX and Centreville, VA, January 19, 2011 – eCarList, one of the fastest-growing automotive software companies, has teamed with Carfax to provide free access to eCarList’s innovative TrueTarget Mobile app. TrueTarget Mobile makes it easy for automotive dealers to appraise, price and merchandise vehicles directly from their mobile phone. Dealers better understand the market …

Opinions & Advice

Are you a Finger Pointer?

The world is full of finger pointers and we certainly don’t need more. I’m so sick of people not taking responsibility for things. If you’ve been in management, or have had to keep multiple vendors connected, then you have probably felt my same frustration. Before this turns into a rant I want to say I …

Best Practices

Achieving Excellence at your Dealership

How do some dealers over achieve while others just plod along and settle for mediocrity? I often ask myself this question as I monitor the progress of my clients. My training program provides me with the ability to monitor the scores and results of my clients, and it’s always nice to see a new client …

Other Stuff

Rob Fontano – Congratulations on the Cover Story for Digital Dealer Magazine

A GONGRATS to Rob, Digital Sales & Marketing Director/Superstar for Marazzi Motors in Fort Myers, for hitting the cover of January edition of Digital Dealer Magazine. Rob is a regular contributor here on DealerRefresh and member of the DealerRefresh forums. Rob has been profiled several times in several other publications including DealerAdvantage and of course …

PR Announcements

elead CRM.com New Website Goes Live

DALLAS–Industry leading automotive CRM and marketing provider, eLEAD CRM, has unveiled a new corporate Web site, eLEADCRM.com. The new Web site features its best-in-class Bundled Solution Platform that provides auto industry professionals the most powerful and effective tools to improve dealership performance and strategic relationships among every department. The eLEADCRM.com redesign incorporates fresh graphics, showcases …

Dealership Marketing

Dealership Call Tracking Study: Three Lessons for 2011

Do car dealerships really know how their advertising dollars are performing? For an industry that spends as much as it does in advertising, one would assume that they are tracking the return on investment down to the penny and taking action based on what they see. As a relative newcomer to the world of automotive …

Dealership Marketing

Animoto’s Call to Action feature for Your Dealer Videos

Unless you have been hiding under a rock, you are well aware that video is increasingly important in your digital marketing strategy. Dealers across the country have been dipping their toes in the video pool, and a few have even jumped in head first. Most of us have tried putting together homemade video with Flip …

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2011 – Page 19 – DealerRefresh

Do You Know Your Dealerships BBB Score?

How Can an Out-Of-Town Dealership Compete with Local Competition?

eCarList Partners with Carfax, Offers Free Access to TrueTarget Mobile App

Are you a Finger Pointer?

Achieving Excellence at your Dealership

Rob Fontano – Congratulations on the Cover Story for Digital Dealer Magazine

elead CRM.com New Website Goes Live

Dealership Call Tracking Study: Three Lessons for 2011

Animoto’s Call to Action feature for Your Dealer Videos