2011 – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

CarChat24 announces FREE AUTO DEALER CHAT SOFTWARE with their ‘always free’ version!

CarChat24 will provide hosted Free Advanced Auto Dealer Chat Software for (“All Car Dealer’s NEW or Used”) after final Beta testing. Expected release in late January to early February. Hosted Advanced Chat software designed for Car Dealers FREE! Anyone interested in this always free version should go to the appropriate URL below to register. Once …

Best Practices Industry News & Trends

It’s 10 o’clock. Do you know where your phone book is?

When was the last time you used a phone book to find ANYTHING? Do you even know where your phone book is? I don’t! The Internet is the most important entrance to your dealership. If your phone rings 100 times a week, the internet was involved in 95 of them. For a moment, take off …

Best Practices

Transparency in Your Pay-Per-Click Advertising

What actionable data are you getting from your Website Provider? Dealers have come a long way in terms of expanding their online presence over the past few years. As customers started moving their research efforts online, dealers have adapted by shifting a portion of their dealership marketing efforts toward the Internet. In addition to third …

Best Practices

The Top Two Things Gen Y’ers Crave in an Irresistible Workplace

The two things that make a Dealership a Gen Y Hiring Magnet are responsibility and expertise. What’s that? You were expecting something a little sexier? Hear me out. Read on to find out why these two workplace qualities absolutely rock, and why this is great news for your dealership. Let’s begin at the beginning. As …

Industry Events

The Digital Edge Summit – 2012

Learn How to Implement the Latest Internet Strategies to Increase Dealership Profits in 2012! *NOTE: Contact me if you would like to attend – I have access to a few free tickets! Don’t create your 2012 Digital plans until you’ve attended the Digital Edge Summit to learn the latest internet strategies to supercharge your business! …

PR Announcements

DealerRater Enhances DealerRater Push to Google

DealerRater® Enhances DealerRater Push™ to Further Help Certified Dealers Boost Positive Review Counts on Google Waltham, Mass. – December 1, 2011 – DealerRater®, the nation’s premier car dealer review web site, announced today an important update to its DealerRater Push™ product, a key feature of the DealerRater Certification Program. With this new enhancement, Certified Dealer …

PR Announcements

DrivingSales Acquires Revenue Guru

DrivingSales Acquires Revenue Guru; Dennis Galbraith to Head Research and Data for DrivingSales SALT LAKE CITY, Dec. 1, 2011 /PRNewswire/ — DrivingSales announced today that it has acquired consulting, training and research company Revenue Guru. As part of the acquisition, Revenue Guru founder and veteran automotive digital marketing expert Dennis Galbraith will join DrivingSales to …

Industry News & Trends

TrueCar Scam on Dealerships – Transparency For ALL?

Since writing Edmunds TMV vs TrueCar – Dealers, wake up! several months ago, it hasn’t taken much time for the BUZZ to build. The industry and dealers are starting to see exactly what is happening and how WE DEALERS have been feeding the beast for years by allowing services like Zag and TrueCar the freedom …

Best Practices

ZMOT is the Stupidest, Most Brilliant Idea Ever!

What is ZMOT? ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled “Winning the Zero Moment of Truth” describing the concept. It appears as though the aim of ZMOT was to convince marketers of what used to be thought …

Other Stuff

Happy Thanksgiving from DealerRefresh

We have a lot to be thankful for not the least of which is YOU, our DealerRefresh community members and readers. I want to let each of you know I am thankful for all of you that contribute to DealerRefresh. I am thankful for Jeff and Alex providing such a great tool for all of …

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2011 – Page 2 – DealerRefresh

CarChat24 announces FREE AUTO DEALER CHAT SOFTWARE with their ‘always free’ version!

It’s 10 o’clock. Do you know where your phone book is?

Transparency in Your Pay-Per-Click Advertising

The Top Two Things Gen Y’ers Crave in an Irresistible Workplace

The Digital Edge Summit – 2012

DealerRater Enhances DealerRater Push to Google

DrivingSales Acquires Revenue Guru

TrueCar Scam on Dealerships – Transparency For ALL?

ZMOT is the Stupidest, Most Brilliant Idea Ever!

Happy Thanksgiving from DealerRefresh