Archives for 2012
How many of us have found ourselves incredibly frustrated when we received a negative review for our dealership that was blatantly false?
Are reviewers of your dealership allowed to say anything they want – even if it is untrue?
As Americans, each of us is fortunate to have the right to free speech. The Internet provides a quick and simple way for each of us to share our experiences and reviews of products and services we use each day. I know that having the ability to read other folks’ reviews has been incredibly helpful to me, whether I am looking to buy a new item on Amazon, or while scheduling a trip and checking out TripAdvisor. However, where do you draw the line, if at all, when it comes to negative reviews?
The dealer across the street requests an appointment on 57% of sales calls.
Right now in your dealership, most of your sales team isn’t doing what they should be. This is a shocking revelation, I know. In July I wrote about how most dealerships struggle to get inbound phone leads connected with someone who can help them. This time, let’s look through another lens: Setting appointments.
It’s 3 p.m. on a Thursday. Salesman Steve is out pacing the lot, waiting for a walk up, and mentally debating which running back to start on his fantasy team. Steve’s time could be better spent elsewhere. Salesman Sam, sitting there drinking coffee and bragging about the nightclubs he’ll go to this weekend is definitely just a warm body.
But Salesman Sean is hustling. He is on the phone calling back prospects to confirm appointment times. Seans are good. You want 10 Seans. Why? [Read more…]
Nothing Says Christmas Like an Overstuffed Inbox
Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are re-opening and it is just a matter of time before you start getting their weekly emails.
Or what about the big box stores? They’ve been tracking your purchases all year long so they can practically put together your wish list for you – to be arriving in your inbox soon.
So what’s a dealer to do who simply wants to get their newsletter or sales email opened during this busy season? Here are three ideas to keep your email marketing off the naughty list.
Dominon Announces Their New DMS
Another DMS will be making its way to market for 2013. A possible consideration for dealers that are in the position to re-up their DMS contract in 2013.
DominionDMX is an integration-friendly, ERP-based Dealer Management System – with data you control. Built from the ground up, it has everything you need to support your dealership the way you want to work. Best of all – it’s built on the latest Microsoft technology, so you and your employees already know how to use it. You’ll notice the difference – with your customers, your dealership, your employees, even your partners.
Reynolds and Reynolds Announces ERA XTR Retail Management System– February 01, 2005
NADA Data Security Debate Ends in No Decision – April 2007 – Feature
Here Comes Microsoft Dec. 1, 2006 – Cliff Banks | WardsAuto
Looking to voice your opinion? Click here to comment over in the DealerRefresh Forums thread.
This year, Automotive chat vendor Contact At Once! will manage over 4.5 million website chats between consumers and auto dealers, 33 times the number generated just five years ago. Given the increasing use of chat in automotive, it’s not surprising that many dealerships have questions about the implementation of website chat and its benefits.
Between August and September of this year, Contact At Once! asked its dealer-base to participate in an annual survey about live chat and more than 2,500 of them responded, sharing their experiences and providing their feedback. Here are a few takeaways from the survey:
Do Dealers Sell Cars to People Who Chat?
First, let me begin this post by saying I have much love for Facebook. After much observation I’ve determined that Facebook targeted ads pull in more leads than many other marketing tactics for local dealers. However, when I got an email from one of my own employee’s the other day extolling the values of a sports company promotion (below) leading people to Facebook, I realized the madness has to stop.
What is the madness?
Luring your own visitors away from your dealership homepage to other sites, like Facebook and Twitter, with promotions and campaigns. By doing this you are essentially taking customers from the bottom of the sales funnel, your website, back up to the top. You would never greet an up in your showroom by saying..
“Thanks so much for coming, but may I escort you to a dealership down the street for more options?”
While this sounds absurd, it’s exactly what is happening when your dealership designs a promotion that sends would-be shoppers away from your website to visit another.
Let’s look at the above homepage from Alpine Sports as an example. Their promotion for free shipping sends visitors away from Alpine Sports own website by directing them to visit Facebook.com/Alpinesports for a free shipping code.
While this may seem, on the surface, like a great way to increase Facebook “likes” and get visitors to their Facebook page. Is this the best way to engage shoppers?
Let’s look at what visitors can do from the Alpine Sports homepage: [Read more…]
I’m always happy when Thanksgiving is here. This occasion allows the opportunity to appreciate and express the gratitude to each and everyone that has been and continues to be an active reader and participant here on DealerRefresh.
We absolutely appreciate and Thank You for your support which has helped us continue to grow, support and provide a place for all of us to gather online to converse, share opinions and best practices while building relationships throughout the industry.
Here is wishing you and your family a very Happy Thanksgiving!
Yes, by traditional standards I was considered an early adopter. I tend to be one of the first to embrace a technology that permits me more efficiency on the go. Smartphone? I had one of the originals – a massive Handspring Treo 300. The year was 2002 – your PC was based on a Pentium processor and James Bond’s iconic BMW Z3 was still in production.
I’ve been using a smartphone for over a decade. Whether that makes me innovative or dangerously close to a Star Trek bedroom set is your call. My first smartphone was large and closer in size to the iPad mini than a current mobile phone. However, despite the size, myself and other early-adopter business pros couldn’t go back. It went quickly from a want to a need. It was the convenience, power, and ability to get things accomplished on the go.
Wait, you understand. A recent study found that more people would rather lose their wallet than lose their smartphone. I think this speaks volumes of how precious our mobile devices have become in today’s society.
Using ClickTale to Improve Conversion
While building our new website, www.actontoyota.com, we were continually asking ourselves a number of questions in an effort to create a site that ultimately improves page layout, enhances the visitor experience and, above all, increases conversion rates.
For example, we asked ourselves: What can we do to improve our pages’ layout and contact form placement to increase conversion? Are the pages we’ve built filled the type of content our visitors seek, find engaging, and want to interact with?
To help us answer these questions and more we turned to ClickTale, the industry leader of customer experience analytics.
With dozens of unique features, ClickTale offers an all-around optimization suite that combines visitor recordings, mouse move and click heatmaps, form analytics, and more as part of its analytics information. We especially like ClickTale’s in-page web analytics. Now, we are able to know what our visitors do inside all the pages of our website thanks to ClickTale recording everything from mouse moves and clicks to actual keystrokes inside every page of our site.
Click here to watch the 1 minute video about ClickTale
Ultimately, we’re excited to share ClickTale with this community as we’re confident their analytics will provide unparalleled insights into how visitors engage with a website. In just a short time, we know it has already helped us.