February 2012 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Lost in Translation

As a complete Noob to the vendor world, I am constantly afforded the opportunity to learn new and amazing things… sometimes on an hourly basis. Talk about a One-Eighty: 15 years in the dealership, then to one of the most progressive automotive software solutions provider in the industry. When I’m lucky enough to get invited to …

The Reputation Score You’re Not Checking and Should Be

You’re probably monitoring your dealership’s online reputation with customers on DealerRater and Google, but did you know there is another element of your dealership’s reputation that is being scored that can dramatically impact your store’s sales? This is the email reputation your dealership has with Internet Service Providers (ISPs) such as Hotmail, Yahoo, AOL, etc. …

Industry News & Trends

Facebook / Pet Rock Analysis

Where will Facebook “be” in 10 Years? Certain recent research and articles have me thinking about the long-term sustainability of Facebook as a viable Marketing/Advertising platform. I’m curious to learn the opinions of the learned followers of this forum. Where will Facebook “be” and what will it look like in 10 years? (For our post-70’s …

Best Practices Dealership Marketing

How Do I Convert Visitors On My Dealer Site?

I’ve been spending a lot of time digging into the data collected from the analytics of our dealership website recently. Ultimately, I’m trying to discover what consumers are looking to get out of my website so that I can offer them the opportunity to convert into a lead with ease. Naturally, I won’t …

Best Practices

The Phenomenon of (Lin)ternet Sales

The sports world is buzzing because of one player. An underdog of Chinese/Taiwanese descent is lighting up the scoreboard in the NBA and this lightening rod of excitement has consumed a nation. His name is Jeremy Lin of the New York Knicks. He was undrafted. He had been cut from two different teams. He was …

PR Announcements

PureCars Joins The Contact At Once! Dealer Chat Network

The PureCars Value Report offers consumers the ability to chat with a Dealership Sales Representative ALPHARETTA, GA. February 1, 2012 – Contact At Once!, the dealer chat leader, announced the addition of PureCars as a member of their dealer chat network. Dealers may now quickly and easily add Contact At Once! dealer live chat features …

Best Practices Dealership Marketing

Are You Missing A Marketing Opportunity On Your Website?

Lately I have been digging into Google Analytics to leverage the data and insights provided by Multi-Channel Sales Funnels (MCSF). If you ever wanted more insights into which digital investments are influencing website traffic and leads, you need to setup MCSF. It’s free and takes about 10 minutes to setup. In order to use MCSF …

PR Announcements

HookLogic Integrates with Dataium for Lead to Show 3.0

NEW YORK – February 2, 2012 – Today, HookLogic announced that it has partnered with Dataium, the largest aggregator of Internet automotive shopping activity, to build new insights and technology into its Lead to Show solution enabling dealers to breathe new life into older, upper-funnel leads. The new capability built in to Lead to Show …

Why Do We Need Another F&I Menu?

Have you seen iTap Menu? The best thing about the DealerRefresh forums are of course all the conversations happening day in and day out. Some of the best conversations start with a simple question about a new product or offering. Within the thread “Dealer Desking Favorites“, one of our members JamieS linked to a new …

Industry News & Trends

Does Social Matter?

I know this is DEALERrefresh. I get that. But the guys are nice enough to allow me the floor from time to time and I’m very appreciative. In my opinion this is the forum where people are open and honest. Refreshing really. There are some basic expectations I have after doing this for for a …

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February 2012 – DealerRefresh

Lost in Translation

The Reputation Score You’re Not Checking and Should Be

Facebook / Pet Rock Analysis

How Do I Convert Visitors On My Dealer Site?

The Phenomenon of (Lin)ternet Sales

PureCars Joins The Contact At Once! Dealer Chat Network

Are You Missing A Marketing Opportunity On Your Website?

HookLogic Integrates with Dataium for Lead to Show 3.0

Why Do We Need Another F&I Menu?

Does Social Matter?