As a complete Noob to the vendor world, I am constantly afforded the opportunity to learn new and amazing things… sometimes on an hourly basis. Talk about a One-Eighty: 15 years in the dealership, then to one of the most progressive automotive software solutions provider in the industry. When I’m lucky enough to get invited to a meeting, I have to admit that half the time, I have no idea what the hell they are talking about! I’m still learning the language.
Complimenting my new friend Joe Mescher (@joemescher) the other day on his article discussing the Google Cookie Monster, I think we both got that “hmmm…. that might make a good snippet” look. I’m a huge fan of Joe’s writing and won’t pretend to be able to add much depth to any conversation about digital marketing from the vendor side, but let me know if this sounds at all familiar in your store: