If you could improve the performance of each of your email campaigns by 10% – what would that mean to your sales and service revenue in a year’s time?
When your customer receives your email or newsletter, their decision to open it is based on two things: who it is from and what the subject line says.
For this post, let’s look at seven easy things you can do to improve your subject lines so more of your emails get opened.
1. Use Personalization
I have to admit that I thought this trick was outdated by now, but a recent Sherpa case study showed that not only did adding personalization to the subject line increase open rates by 5.13% more than regular emails but the personalization in the subject line also contributed to a 17.36% increase in the click through rate. Why would subject line personalization increase the click through rate? Their explanation is that the subject line got subscribers more interested in the email and more willing to click. Read the full case study here.
2. Watch the News
Cable news shows are great at ending each news segment with a teaser to keep you sticking around through the commercials for the next segment. The teasers are usually short, intriguing and interesting – exactly the format you want for a good subject line.