July 2012 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Congratulations Christine!

Congratulations to friend and fellow DealerRefresher, Christine Knowles for making the cover of DrivingSales – Dealer Innovation publication. In this issue Christine shares her Secrets to Success and how she has helped the Checkered Flag dealer group cross the finish line. [issuu width=510 height=360 embedBackground=%23a8bcfa backgroundColor=%23222222 documentId=120726163646-ba59fe1f19c9400b85624d38db8c815a name=dig-q3-2012 unit=px v=2] In just six years, …

Best Practices Dealership Marketing

A New Way To Track New-Car Online Advertising Performance

Tracking your new-car internet advertising performance We’ve gotten great feedback on our site changes and enhancements to our franchise ad package so far (although more feedback, pro or con, is always appreciated). The new-car shopping experience on the site will continue to evolve through the rest of the year and into 2013, but in the meantime, we’re focusing …

The Next Giant Leap For Dealership Websites

Dealership websites that track online shopping behavior If you have purchased goods on Amazon.com recently, take a minute to go back to their website. Did you notice that it recognized who you were and even made recommendations for you to consider purchasing today? If you book travel online, sites like Expedia and Travelocity are designed …

Dealerships Ignore More Than a Third of Their Customers

I have got great news for all of the GMs, GSMs, Internet Managers, Corporate Marketers, and even all of those vendor partners out there serving the dealership. Did you know that 39% of the valuable phone leads that you drove to the dealership were left stranded on the phone?

Dealership Marketing Industry News & Trends

Does Your Dealers Website Use Adaptive Website Technology?

Have you looked at your Google Analytics data lately? Have you noticed the rise of visitors to your dealers website that are using mobile devices? When you look, you will see that 10-20% of website traffic is coming from consumers using mobile devices. It should come as no surprise that a majority of those users …

Best Practices Industry News & Trends

The Power of Misinformation

[highlight color=”#fde1c3″ font=”black”]This is a guest post from Bill Playford. If you don’t already know Bill by his name, you may recognize him from the videos he and Joe Webb are featured in. Bill is Vice President and Chief Rocket Surgeon over at DealerKnows. We were on the phone earlier this week discussing some of the false claims in …

Other Stuff

Have a Great 4th of July!

From everyone here at DealerRefresh – Have a July 4th! Sitting at the dealer..maybe your home today lounging by the pool. Either way, it makes for a great time to catch up with some of the latest discussions over on the DealerRefresh forums: Why become Sales Manager? Dealer Conference and “not so normal requests… Scope …

Industry Events

Digital Edge Summit in Baltimore and You’re Invited!

DealerRefresh readers (dealers) in the Maryland, Northern VA and Southern PA area – I have 10 FREE tickets to the Digital Edge Summit for July 10th at the Hilton Baltimore North in Pikesville. Call or text me or contact me and let me know that you would like to attend and I’ll have you taken care of. …

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July 2012 – DealerRefresh

Congratulations Christine!

A New Way To Track New-Car Online Advertising Performance

The Next Giant Leap For Dealership Websites

Dealerships Ignore More Than a Third of Their Customers

The Power of Misinformation

Have a Great 4th of July!

Digital Edge Summit in Baltimore and You’re Invited!