Dealership MarketingIndustry News & Trends

Cobalt Study Reveals Car-Shoppers Shop at Least 8 Dealer Websites

According to new data from Cobalt’s car-buyer intelligence database, car-shoppers visit a minimum of eight dealer websites, with some visiting as many as twenty in a single day. With so much competition, what’s a dealer to do to win the sale? Start by putting yourself in the consumer’s shoes. We’ve all fallen victim to “couch …
Industry News & Trends

DealerTrack Buys ClickMotive

  Yesterday I sent out a tweet and post on facebook mentioning the announcement of an acquisition within our industry today 10/2/2012. [tweet https://twitter.com/dealerrefresh/statuses/252898008637784064] As you can see in the tweet, I included some engagement around the news by offering a Free DealerRefresh t-shirt to the first person that knew the answer. DealerRefresher – Mr. …