If you’re going to talk about some death, you might as well do it on Halloween.
Jeff just called me to point out an article I wrote about the death of SEO (call it SEO 1.0) over two years ago. I forgot I wrote it, but it is coming true right now.
SEO is migrating to lean more toward site architecture and social presence than tags and on-page content. Rereading the article, and drawing on development challenges I see daily I think even the new SEO model will be short-lived.
In order to understand this we need to first understand the way the Internet works. It was originally created as a way to share static data (digital text…hypertext actually). The addition of pictures and video and forms and ecommerce and all the other things that have been incorporated into websites were not a part of the original design. In order to avoid all the technicalities, let’s just say the foundation of the Internet was designed to be really “flat” and static.