November 2012 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Contact At Once! 2012 Dealer Survey Results

This year, Automotive chat vendor Contact At Once! will manage over 4.5 million website chats between consumers and auto dealers, 33 times the number generated just five years ago. Given the increasing use of chat in automotive, it’s not surprising that many dealerships have questions about the implementation of website chat and its benefits. Between …

Don’t Allow Social To KILL Your Conversions

First, let me begin this post by saying I have much love for Facebook. After much observation I’ve determined that Facebook targeted ads pull in more leads than many other marketing tactics for local dealers. However, when I got an email from one of my own employee’s the other day extolling the values of a …

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Happy Thanksgiving from DealerRefresh

I’m always happy when Thanksgiving is here. This occasion allows the opportunity to appreciate and express the gratitude to each and everyone that has been and continues to be an active reader and participant here on DealerRefresh. We absolutely appreciate and Thank You for your support which has helped us continue to grow, support and …

Dealership Marketing

Your Customer: Now an Early Adopter (Of Mobile)

Yes, by traditional standards I was considered an early adopter. I tend to be one of the first to embrace a technology that permits me more efficiency on the go. Smartphone? I had one of the originals – a massive Handspring Treo 300. The year was 2002 – your PC was based on a …

Best Practices Dealership Marketing

A Better Analytics Tool To Improve Customer Experience & Conversion?

Using ClickTale to Improve Conversion While building our new website, www.actontoyota.com, we were continually asking ourselves a number of questions in an effort to create a site that ultimately improves page layout, enhances the visitor experience and, above all, increases conversion rates. For example, we asked ourselves: What can we do to improve our pages’ …

Best Practices Dealership Marketing

Secrets of the Inbox – Presentation for #DSES

Malinda and I wanted to give a another quick THANKS to everyone that supported our session at #DSES this year. We had a great time presenting. Though another 30 minutes for Q&A would have been nice. We’ve had many requests for a copy of the our presentation “Secrets of the Inbox – The New Evolution of …

Best Practices Dealership Marketing

Looking Inside the Minds of Car Shoppers!

While working on my presentation for Digital Dealer 13, I really wanted to effectively show folks how to get into the minds of our modern day car shoppers. The answer is really quite simple to see, in fact it is right under your nose at the place most car shoppers begin their car buying process …

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November 2012 – DealerRefresh

Contact At Once! 2012 Dealer Survey Results

Happy Thanksgiving from DealerRefresh

Your Customer: Now an Early Adopter (Of Mobile)

A Better Analytics Tool To Improve Customer Experience & Conversion?

Secrets of the Inbox – Presentation for #DSES

Looking Inside the Minds of Car Shoppers!