Can Reviewers Say Anything They Want About Your Dealership?
How many of us have found ourselves incredibly frustrated when we received a negative review for our dealership that was blatantly false? Are reviewers of your dealership allowed to say anything they want – even if it is untrue? As Americans, each of us is fortunate to have the right to free speech. The Internet …
65% Move On To The Next Dealership – When You Don’t Answer The Phone
The dealer across the street requests an appointment on 57% of sales calls. Right now in your dealership, most of your sales team isn’t doing what they should be. This is a shocking revelation, I know. In July I wrote about how most dealerships struggle to get inbound phone leads connected with someone who can help them. …
3 Ideas To Keep Your Email Marketing Off The Naughty List
Nothing Says Christmas Like an Overstuffed Inbox Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are re-opening and it is just a matter of time before you start getting their weekly emails. Or what …
Dominon Announces Their New DMS
Dominon Announces Their New DMS Another DMS will be making its way to market for 2013. A possible consideration for dealers that are in the position to re-up their DMS contract in 2013. DominionDMX is an integration-friendly, ERP-based Dealer Management System – with data you control. Built from the ground up, it has everything you …
Contact At Once! 2012 Dealer Survey Results
This year, Automotive chat vendor Contact At Once! will manage over 4.5 million website chats between consumers and auto dealers, 33 times the number generated just five years ago. Given the increasing use of chat in automotive, it’s not surprising that many dealerships have questions about the implementation of website chat and its benefits. Between …
Don’t Allow Social To KILL Your Conversions
First, let me begin this post by saying I have much love for Facebook. After much observation I’ve determined that Facebook targeted ads pull in more leads than many other marketing tactics for local dealers. However, when I got an email from one of my own employee’s the other day extolling the values of a …
Happy Thanksgiving from DealerRefresh
I’m always happy when Thanksgiving is here. This occasion allows the opportunity to appreciate and express the gratitude to each and everyone that has been and continues to be an active reader and participant here on DealerRefresh. We absolutely appreciate and Thank You for your support which has helped us continue to grow, support and …
Your Customer: Now an Early Adopter (Of Mobile)
Yes, by traditional standards I was considered an early adopter. I tend to be one of the first to embrace a technology that permits me more efficiency on the go. Smartphone? I had one of the originals – a massive Handspring Treo 300. The year was 2002 – your PC was based on a …
A Better Analytics Tool To Improve Customer Experience & Conversion?
Using ClickTale to Improve Conversion While building our new website, www.actontoyota.com, we were continually asking ourselves a number of questions in an effort to create a site that ultimately improves page layout, enhances the visitor experience and, above all, increases conversion rates. For example, we asked ourselves: What can we do to improve our pages’ …