2012 – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Secrets of the Inbox – Presentation for #DSES

Malinda and I wanted to give a another quick THANKS to everyone that supported our session at #DSES this year. We had a great time presenting. Though another 30 minutes for Q&A would have been nice. We’ve had many requests for a copy of the our presentation “Secrets of the Inbox – The New Evolution of …

Best Practices Dealership Marketing

Looking Inside the Minds of Car Shoppers!

While working on my presentation for Digital Dealer 13, I really wanted to effectively show folks how to get into the minds of our modern day car shoppers. The answer is really quite simple to see, in fact it is right under your nose at the place most car shoppers begin their car buying process …

Dealership Marketing

SEO is dead…again

If you’re going to talk about some death, you might as well do it on Halloween. Jeff just called me to point out an article I wrote about the death of SEO (call it SEO 1.0) over two years ago. I forgot I wrote it, but it is coming true right now. SEO is migrating to …

Industry News & Trends

Reynolds and Reynolds Exploring Possible Private Sale?

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Industry Events Industry News & Trends

Digital Dealer 13 Review with Kevin Frye

by Kevin Frye It’s all about efficiency – haven’t we all learned that at prior Digital Dealers? At least that was what I was thinking when I decided to combine Digital Dealer 13 with celebrating my anniversary. I arrived Monday night and brought my wife Julie to her first Digital Dealer. No, taking her to …

Cobalt Study Reveals Car-Shoppers Shop at Least 8 Dealer Websites

According to new data from Cobalt’s car-buyer intelligence database, car-shoppers visit a minimum of eight dealer websites, with some visiting as many as twenty in a single day. With so much competition, what’s a dealer to do to win the sale? Start by putting yourself in the consumer’s shoes. We’ve all fallen victim to “couch …

Best Practices Dealership Marketing

The SEO Apocalypse

After the Google Penguin update, I find many of my old tactics are void. For those who don’t know, Google went on the attack April devaluing and penalizing sites using spammy SEO tactics. Many sites were hit and devalued on the search engine results pages. I watched sites go from 20,000 unique visitors a month, …

Dealership Marketing

Are You a Klout Whore?

What is your Klout score? Are you obsessed with it? Are you checking it each day, and when you find that is has dropped, are you devastated? Before I go further, let me share – I feel like I bear some responsibility for this. It was just last year that I spoke about Klout in …

Join Myself and Malinda at #DSES for “Secrets of the Inbox”

Who again is going to DSES? I am. So is Malinda Terreri. Matter of fact, Malinda and I are teaming up for a session titled… Secrets of the Inbox: The New Evolution of Email Why email marketing – isn’t that 101 for such a progressive cutting edge industry conference like DSES? Heck No! Email marketing …

Industry Events

David Kain 8th Annual Client & Friends Workshop – Register NOW!

8th Annual Kain Automotive Workshop – Register The conference season is amongst us. From DigitalDealer 13 to DSES to J.D. Power to a few others like the Internet Sales 20 Group in Chicago. In this post I’m here to help promote the 8th Annual Kain Automotive Workshop hosted by David Kain and crew. I’m sure …

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2012 – Page 2 – DealerRefresh

Secrets of the Inbox – Presentation for #DSES

Looking Inside the Minds of Car Shoppers!

SEO is dead…again

Reynolds and Reynolds Exploring Possible Private Sale?

Digital Dealer 13 Review with Kevin Frye

Cobalt Study Reveals Car-Shoppers Shop at Least 8 Dealer Websites

Join Myself and Malinda at #DSES for “Secrets of the Inbox”