Industry News & Trends

DealerTrack Buys ClickMotive

  Yesterday I sent out a tweet and post on facebook mentioning the announcement of an acquisition within our industry today 10/2/2012. [tweet https://twitter.com/dealerrefresh/statuses/252898008637784064] As you can see in the tweet, I included some engagement around the news by offering a Free DealerRefresh t-shirt to the first person that knew the answer. DealerRefresher – Mr. …

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Industry News & Trends

HookLogic Integration with Polk Reveals…Impressive Numbers!

Incentivized Leads result in buy rates two-times higher than non-incentivized leads. That’s something to really think about. AutoHook, an industry leader in understanding and influencing shopper decisions, and Polk (IHS), a premier provider of automotive information and marketing solutions, today revealed initial results of their strategic partnership. Sales registration results of the partnership show that the combination of …

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Dealership MarketingOpinions & Advice

What the $@?! Happened To Our Reviews on Google?

What has happened to all those Google reviews? Are review stations at the dealership (despite Google initially saying it was Okay) the culprit? If you’ve never read this thread that Ed Brooks started months ago over in the forums, I would encourage you to do so – “Mike Blumenthal on Onsite “Review Stations” and Google” Additional …

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Best PracticesDealership Communication Tools

Real Walk-Around Videos Are Now Easy, Fast and Affordable

The Video Solution for your Dealership You Have Been Looking For! It’s not every day I get overly excited about something new being introduced in our industry but I was recently introduced to an innovative solution that in my opinion is a real win for dealers. Not only can this solution be used to create “real” walk-around …

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