On January 15th, Facebook announced a feature launch that dramatically changes the way consumers use the world’s most popular social networking site. Facebook Graph Search (FGS) is a natural-language search tool which, to date, has only been released in Beta. Currently, not all Facebook content is searchable, and only a small group of people have been allowed to try the new tool. Luckily, on Friday, I had the opportunity to be a part of this Beta group.
I began my experience with FGS by searching for some popular segments, “restaurants my friends like”, “friends who work at Dominion Enterprises”, and so on. Facebook was smart to release this in a limited Beta, because not all of the data is searchable. However, that did not deter me from helping the dealer community get a head start on preparations for this new search tool.
The good news is that FGS offers dealers a huge opportunity.