Dealership Marketing

Why Millennials Aren’t Buying Cars – with Lindsey Kirchoff

Why Millennials Aren’t Buying Cars from Lindsey Kirchoff A community member asked me yesterday where they could find some great information and research around GenY and Millennials. The frist thing that came to mind was Lindsly’s presentation on Why Millennials Aren’t Buying Cars. One of my favorite stats from the presentation – “46% of 18-24 year …
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Location Targeting: Engaging the mobile car shopper when the timing’s right

Remember those Apple iPhone ads for Siri?  “Siri, remind me when I get home to take out the trash”. Admittedly Siri has had her bad PR as of late – more useful as a tool to raise blood pressure than provide convenience. While we can debate the usefulness of Siri, I want to focus your …