How to Sell to Younger The Generation Using Mobile
Both your current and future buyers are mobilized. Almost the entire millennial generation will have mobile phones by the end of the year, 75% are expected to use smartphones and 8 in 10 affluent consumers over 21 already do. Mobile is even strongly embraced by the 35-44 and 45-55 age brackets.
And, while you might be creating mobile websites, ads or apps, appealing to the mobile shopper of any age isn’t just about the technology. You have to appeal to their mindset.
Give Immediate Attention
Look at your phone. You likely have zero unread texts and a heap of unopened emails, even though Forrester says 6 billion text messages are sent each day. Texts embody the right-here-right-now immediacy that people love about mobile tech in general…and are starting to demand when they’re car shopping.
One step toward meeting that demand is treating mobile shoppers like they’re on your lot. You wouldn’t greet a customer face-to-face, get their contact information, and send them on their way for you to call back. Yet many dealers do that with car shoppers in their virtual showroom who have questions. It turns a customer ready to talk about a car right now into someone you’ll get back to later. And mobile shoppers aren’t sitting still. They’ll thumb their way right on over to your competitor’s site.
Reach Mobile Users with Dealer Chat & Text
Several technologies allow you to converse with your mobile shoppers in real time so they rarely have to wait. Live chat and mobile text are examples, and both can appeal to consumers who may prefer texting and chatting more than phone calls.
Here are a few strategies to consider: [Read more…]