July 2013 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Your Summer Mobile Snapshot at the Dealership

Apps. The tidal wave continues: In Q1 of 2013 13.4 billion apps were downloaded according to figures from Canalys. This number is up 11% from Q4, 2012. Apple and Android now combine for just shy of 100 billion total app downloads – this in just under 5 years. Over 900,000 apps exist now in the …

Best Practices Industry News & Trends

Google Digital Summit at Mountain View 2013

Before we know it we’ll be learning from leading automotive industry minds alongside leading Google minds right on Google’s Mountain View campus. Unbelievable. For the second year in a row, DealerRefresh is excited to partner with Google and other companies to bring this event to those in our industry who are eager to do better. …

Best Practices Dealership Marketing

The Pros and Cons of Using YouTube at Your Dealership

Video is hot these days, and is a great way to engage your potential customers. When it comes to online video, YouTube is probably the first site that pops into most people’s minds, so I thought it might be a good idea to discuss some of the Pros and Cons of putting your dealership videos …

Best Practices Dealership Marketing Opinions & Advice

The Three Stages of Social Media

This is part 1 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a way that can …

Best Practices Dealership Marketing Industry News & Trends

A Critical Email Marketing Update for Yahoo!

What Are You Doing With All Those Yahoo Email Addresses? In looking at the percentage of Yahoo! email addresses dealers obtain, Yahoo is always in the top three and usually at the top. When Yahoo! makes a change it can have a big impact. Yahoo recently announced that they will be releasing user IDs that …

Best Practices Opinions & Advice

The Right Question of the Right Person at the Right Time: A Reflection

About a month ago, my friend Alec reached out to me in a private Facebook message. “I feel like a clot for asking,” he began, “but I figured I would anyway. If you ever hear of any openings at your job…please let me know.” Reading this made me nervous. As it turned out, I had …

Why Women In Auto Rock – A Case Study

“We need more women in the auto industry!” We hear it said all the time. Well, it’s time to stop wishing. We’re taking things to the next level by showcasing one of the brilliant women car dealers we know and highlighting her success, in hopes of attracting more women to the industry. First, though, let’s …

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July 2013 – DealerRefresh

Your Summer Mobile Snapshot at the Dealership

Google Digital Summit at Mountain View 2013

The Pros and Cons of Using YouTube at Your Dealership

A Critical Email Marketing Update for Yahoo!

The Right Question of the Right Person at the Right Time: A Reflection

Why Women In Auto Rock – A Case Study