Research On Mobile Greatly Influences Purchases
“The average consumer is now hitting 24 research touch points on their automotive journey.” -Google
Research shows search is driving conversions and triggering consumer actions. These actions are driving the consumer experience.
More Research, More Sales: 2013 Holiday Shopping
The largest shopping weekend of the year revealed some eye-catching insights on the adoption of mobile in the consumer shopping process.
Smartphones browse, tablets buy; 11.7% OF ALL Cyber Monday sales came from tablets.
“The mobile device has become the shopping companion of choice for consumers, driving record mobile sales with 55 percent growth over last year.” -Jay Henderson, Strategy Director, IBM Smarter Commerce [Read more…]