Best PracticesIndustry News & Trends

2013 Mobile Year in Review

Research On Mobile Greatly Influences Purchases “The average consumer is now hitting 24 research touch points on their automotive journey.” -Google Research shows search is driving conversions and triggering consumer actions. These actions are driving the consumer experience. More Research, More Sales: 2013 Holiday Shopping The largest shopping weekend of the year revealed some eye-catching …

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Best PracticesDealership MarketingOpinions & Advice

6 Predictions That Will Impact Automotive Retailing in 2014

Every year I like to have some fun imaging what’s in store with the future of large scale marketing and technology trends and how it may affect dealerships, consumers and possibly the industry. This is the most exciting list I’ve put together yet – and with that, I give you my Carstrodamus 2014 picks that may have the …

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Industry News & Trends

Dealertrack Buys Dealer.com – Definitive Agreement

Dealertrack and Dealer.com Unite to Transform Automotive Retail I don’t usually post a straight forward press release on the front page of DealerRefresh but I’m making an exception with this big news… comment here in the forums. Here’s the full press release… Dealertrack Technologies Announces Agreement to Acquire Dealer.com LAKE SUCCESS, N.Y. & BURLINGTON, Vt.–(BUSINESS WIRE)– Dealertrack Technologies (Nasdaq:TRAK) and Dealer.com today …

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PR Announcements

Contact At Once! Buys Outsell’s Chat Business

Minneapolis, MN and Alpharetta, GA – December 11, 2013 – Outsell (www.outsell.com) and Contact at Once! announced today that Contact At Once! has purchased Outsell’s Direct Chat business and the companies have entered into a strategic agreement to integrate Contact At Once! live chat software with Outsell’s Digital Engagement Platform for mutual customers. Outsell CEO …

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