Best PracticesDealership Communication ToolsDealership Marketing

Watch these Three Dealers Use Video To Help Sell More Cars

Dealerships all over are using videos as a way to wow prospects and customers. And why not? Statistics show that, after watching a video, 49% of shoppers visited a dealer (according to the Milward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013), and video sells more cars (according to a recent article in …

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Best PracticesOpinions & Advice

Your Digital Marketing Expert’s last job was at McDonald’s

Latest HOT Discussion in the Forum Your “Digital Marketing Expert’s” Last Job Was at McDonalds I enjoy this industry, I really do! I love how fast paced it is. I love the everyday unexpected challenges that are synonymous with the business. What really gets my negative juices raging is the number of “Automotive Retail and …

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Dealership Communication ToolsDealership MarketingIndustry News & Trends

Is Video Without a Personal Touch to be DOOMED?

Watching Video From a Mobile Device Has Become the Norm. Creativity lives everywhere in this ever-advancing digital dealer world. One area where creativity is not only growing, but also prospering, is video. Video has quickly taken over how we consume information. Over the last year how many Harlem Shake videos did you watch? Over the last …

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