Dealerships all over are using videos as a way to wow prospects and customers. And why not?
Statistics show that, after watching a video, 49% of shoppers visited a dealer (according to the Milward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013), and video sells more cars (according to a recent article in Automotive News).
Given these trends, how can your dealership further differentiate from competitors who are also using walkaround videos?
Here’s a tip: Do it right.
Yes, there’s a big difference in life between doing something, and taking the time to learn how to do it right. If you are interested in getting the biggest bang for your buck with walkaround videos, it makes sense to learn learn from others that are doing it right!
Here are 3 examples, direct from those who are doing it right:
There are many best practices working in this video. James Versiackas from Prime Motor Group showcases the immaculate condition of Toyota Highlander by leaving enough room to walk around, showing the tire treads, paint and interior, all in excellent condition. James calls his customer by name (“Hi, Joseph!”) and leaves his phone number for the customer to schedule an appointment for a closer look and a test drive.