Best PracticesIndustry News & Trends

4 Ways You Can Instantly Increase Your Dealerships Email List

Are you using these 4 ways to capture more customer email addresses? As you may know, I’m a big proponent of dealership newsletters as a way to maintain long term relationships with customers, promote front-of-mind awareness and add value to your messages. I often get questions from dealer clients about using email append services to grow …
Dealership MarketingIndustry News & Trends

J.D. Power Teams with DealerRater

What happens when a leading online dealership review website joins forces with one of the largest market research companies in the world? The leading destinations for the Voice of the Customer and Online Reviews of Dealerships today announced their newly found partnership. The alliance will integrate DealerRater’s customer ratings and reviews of car dealerships with …
Dealership Marketing

Carfax Introduces “New” Used Car Listing Website

If you’re not already aware, Carfax announced a few days ago they were set to shake up the industry a bit and “revolutionize online car shopping with vehicle history search”. Carfax has unveiled an innovation in online car shopping that helps consumers find the right car with the right history. At carfax.com, online shoppers now can search …
Dealership MarketingIndustry News & Trends

Eye Candy…How Stock Photos Can Kill a Vehicle’s Love Life

“Hey Chief – eyes on your own paper, okay?” If you’ve laughed at the Sears Optical TV spot where the near-sighted husband mistakes a mannequin for a dude eyeing up his wife, we’re already on the same wavelength. Now think about this: let’s say you’re perusing a dating website, one that’s replete with pictures of …