Best PracticesIndustry News & Trends

Your Mind Is Misleading You: How To Keep It Simple

You gotta be familiar with the concept of Occam’s Razor… …it’s something I quote often here at String whenever we’re faced with a problem whose solution isn’t immediately obvious. Occam’s Razor is attributed to William of Ockham, a 14th-century philosopher of sorts who is best known for his thoughts on probability. In its modern form, his …

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Best PracticesIndustry News & Trends

HTTPS Everywhere: What it Means for Your Dealership!?

Google uses over 200 factors to determine website relevancy, and now HTTPS has been thrown into the mix, with a rule that Google is calling “HTTPS Everywhere.” From keyword relevance and backlinks to social shares and web page loading time, Google uses its ranking signals to determine which websites rise up and which fall in the …

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VDP Views
VDP Views
Industry News & Trends

Are VDP Views the Cause or the Effect of Better Digital Marketing?

Which comes first…the VDP or your dealership’s overall marketing? Ever since the rise of dealership websites as a virtual showroom rather than the online billboards they started as in the beginning of the digital age, there has been a correlation between the number of people viewing vehicle details pages (or in some cases, inventory search …

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